McKinsey & Company recently released a report covering the growing importance of software product marketing managers. Here are some highlights:
🚀 Increasing product launch challenges: The path to market acceptance is harder than ever before. PMMs align product value with market needs, translate technical requirements, and oversee launches.
🧱 End of "Build it, they will come" mindset: Creating excellent products alone no longer guarantees success. Companies face tougher competition and more demanding customers. PMMs help by priming the market, reducing the risk and guesswork involved in launching new products.
📈 Rise of the Product Marketing Manager (PMM) role: Both tech giants and start-ups are creating more PMM roles.
💰 Changing investor focus: Investors now prioritize margins and free cash flow over growth at all costs, pushing companies to prioritize market readiness and risk reduction when launching new products.
🗣️ Cross-Team communication: PMMs help companies navigate the complexities of modern software marketing by acting as strategic connectors between product development and marketing.
👥 Diverse expertise: PMMs typically have diverse experiences, often averaging around 11 years across different disciplines. They come from backgrounds in consulting, strategy, product management, marketing, and communications.
How does the growing importance of product marketing managers affect your role and priorities?
Bash can tell you: https://lnkd.in/duCe9yC6