Athletic Brewing Co.

We’re thrilled to be named one of Fast Company's 2024 Brands That Matter! This recognition underscores our dedication to creating exceptional non-alcoholic brews and fostering meaningful connections within our community. Thank you to our team, partners, and customers who make it all possible. Check out the full list at https://lnkd.in/g_Tu5ppc #FCBrandAwards

There are few things you can enjoy anytime, anywhere. Athletic non-alcoholic beer and Netflix happen to be two of them. So, we’ve partnered up to bring you Marine Odyssey IPA. Inspired by Netflix's Our Oceans, it's a delicious celebration of our shared seas. As part of the release, Athletic will be donating $15,000 from the Two for the Trails fund to SeaTrees to aid in their conservation efforts of the San Elijo Lagoon in Cardiff, CA. The funds will support the restoration of ~3,750 sq. feet of salt marsh, including the eradication of invasive plants and the procurement and planting of essential native species. https://lnkd.in/e-ArHpxV

Athletic Brewing Co-Founder and CEO Bill Shufelt sat down with Guy Raz, the renowned host of the How I Built This with Guy Raz podcast, to share Athletic Brewing's journey. Tune in: https://bit.ly/48SNpqx Starting with a bold idea in an industry that barely acknowledged the value of non-alcoholic beer, Bill teamed up with award-winning brewer John Walker to build something that many said would never succeed. Despite challenges, their determination to redefine non-alcoholic beer, alongside the passion of Athletic teammates, has led to a movement reshaping the industry.

Thank you, MacKenzie Coffman and The Wall Street Journal, for spending the day with us at our headquarters in Milford, CT., and highlighting our founders, Bill Shufelt and John Walker, in the most recent episode of "The Economics Of." Check it out: https://lnkd.in/emccdd4F

We’re proud to share that we earned two silver medals at the Great American Beer Festival! Our Free Wave Hazy IPA won silver in the Pale Non-Alcohol Beer category, while our Tropical Sour earned silver in the Specialty Non-Alcohol Beer category. With these awards, Athletic Brewing has now surpassed 100 significant global taste awards! A huge congratulations to our brewing team for their dedication to quality and innovation. Photo © Brewers Association

Rosalie Kennedy, Marketing Director at Athletic Brewing, will be speaking at the upcoming BREW and Alliance for Women in Beer: Making Moves event. Thank you to The Alliance for Women in Beer and National Beer Wholesalers Association for the chance to connect and share best practices with inspiring women leaders! 

Today Bill Shufelt spoke at the National Beer Wholesalers Association convention. We're excited to continue supporting the amazing wholesalers who help us deliver quality non-alcoholic beer to more people every day. Thank you to the NBWA for having us!

Thank you to Forbes and Cat Oriel for inviting Bill Shufelt to speak at the Under 30 Summit and share how Athletic Brewing is leading the way in the non-alcoholic beer industry. Watch the full interview here: https://lnkd.in/eaayTFPC

We're incredibly proud of our Two for the Trails program at Athletic Brewing Co. and it's durable impact on protecting outdoor access for generations to come. The 2024 grant window is now open through Sept 17th! Please encourage your favorite trails or parks that need some TLC or funding to apply! https://lnkd.in/gJhuuECP

We're excited to reopen applications for our Two for the Trails grant program! If your organization is dedicated to preserving and restoring the great outdoors, we want to hear from you! Learn more about the program and how to apply today. Deadline to apply is Friday, September 13th at 5pm PST. https://bit.ly/3ApKGYz