AppsFlyer

Beauty brands advertising in games?👗🎮 If you find it surprising, perhaps it's because gaming demographics aren't what you thought they were. Sue Azari and Adam Smart share stories and swap insights about the wild world of digital marketing. Sue takes us on her journey from CRM expert to #UA whiz, showing how the lines between gaming and online shopping are getting blurry. Episode #6 of #UA_Legends is live, check it out: https://lnkd.in/dT-XcxvE

Do NOT ignore the law! 🚨 Collecting first-party data is crucial for marketers, but it must be done properly, considering legal requirements, platform restrictions, and user experience. Let’s talk through the key considerations and best practices for collecting first-party data. For our full first-party data guide: https://lnkd.in/dpE8nEkQ

✅ Largest investment bank in Latin America. ✅ Operates in over 10 countries. ✅ Present in all financial solutions in the market. Aaaaand... Mobile-first!📱 To accomplish that, BTG Pactual needed a robust system that includes security, accurate data, and support for the entire buyer and user journey. We're proud of our partnership with such an accomplished institution and we look forward to many more years of success together. See the full story below: -- André Kliousoff 🤝

Someone check on the analyst, please!🤕

Action🆚Sports🆚Simulation We've reviewed our data* and compared 3️⃣ game genres to see which drove higher ad installs. What do you think? *Only for Android in the United States as of Sep 2024.

It's time to bring first-party data to new levels☁️🚀☁️ The digital marketing landscape is moving away from open access to user data, emphasizing the need for consent-based, privacy-compliant data collection strategies. Renewed focus on first-party data offers several distinct advantages which make it worth the investment. Read more about it in our Marketer's Guide to First-Party Data: https://lnkd.in/dpE8nEkQ

Which team are you?🤔

77% of Retail Media Networks See ROAS Boost from Data Collaboration Platforms.🌐📈 Brands recognize the importance of first-party customer data for driving business growth — now more than ever. However, individual companies often have access to limited, non-standardized data sets. Now, Data Collaboration Platforms (DCPs) have emerged as a solution. Our latest report explores what brands and agencies need to incorporate into their retail media strategies and examines the growth they’re already experiencing from using DCPs, we found: 🔷 Nearly 60% of respondents report that DCPs contribute 10-25% to their revenue. 🔷 37% of businesses achieve a 5-10% revenue uplift through data collaboration initiatives. 🔷 Marketing to high-intent audiences emerged as the top use case (38%) The full report is now live and open for everyone. Take a look: https://lnkd.in/dpYm74xa

"We resumed our investments in mobile campaigns with a restricted privacy policy while being able to attribute the data without compromising users' integrity." Bradesco's investment in AppsFlyer's Data Clean Room, which is a part of the Data Collaboration Platform, proved incredibly beneficial, seeing a 150% performance boost. Check out their full story: Jose Marcelo Rossi Jessica Batista

Signal loss can be scary! 😨🎃 All your data is hidden behind a privacy-first mask that makes it hard to identify the insights underneath them. This Halloween, we’ve got a lot of treats and a few tricks to help you make the most of your data and create a new data reality. The October edition of The Flyer is officially live. Take a look: