Analytic Partners

How’s your current MMM program? Not up to par? Check out Gartner’s inaugural Magic Quadrant™ for Marketing Mix Modeling Solutions – a valuable resource for leaders seeking to elevate their programs – and see why we were ranked as a Leader in the industry. Access your complimentary copy here: https://lnkd.in/eeJuuVTQ #MagicQuadrant #MarketingMix #MMM #CommercialAnalytics

As the year comes to a close, we're reflecting on the many highlights we were privileged to experience in 2024. One of them was this year's NorthStar Connect U.S. event in Nashville, where we exchanged ideas, forged connections and recognized customers who embody excellence and innovation through the NorthStar Awards 🏆 So today, we're shining the spotlight on MilkPEP, winner of the Evangelizer award. This award honors leaders who pioneered the use of data and analytics to drive commercial growth. And a special congratulations to Kikke Riedel, VP of Strategy & Insights, for leading this exceptional journey. We're proud to support you every step of the way! Interested in learning more about what our customers are achieving? Read their stories here: https://lnkd.in/gjeRh9uh #innovation #celebratingexcellence #commercialanalytics #businessgrowth

We are delighted to support the MMA Germany SMARTIES™ DACH Awards 2024, with our Head of DACH, Maren Seitz, serving as a jury member. The jury got together a few weeks ago to evaluate this year's impressive submissions and then enjoyed a wonderful dinner – paired with insights and inspiration from our latest ROI Genome research. We'd like to wish all submissions the best of luck, and we can't wait to celebrate the winners at the Gala Ceremony on December 4 in Berlin. In the meantime, you can check out our latest ROI Genome research on Retail Media, Sponsorships, CTV and more right here 👉 https://lnkd.in/eTuxYa-z #shapethefuture #SMARTIESawards #marketingexcellence

Just released: The first-ever Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions We are honored to be recognized as a Leader that is positioned furthest in vision and highest in execution. See how elevating to Commercial Analytics can help you make more informed, data-driven decisions that unlock enterprise-wide growth. Access your complimentary copy here: https://lnkd.in/erfH5j2j #MagicQuadrant #MarketingMix #MMM #CommercialAnalytics

Marketers today face the challenge of balancing brand marketing with performance marketing. This key topic was explored in a roundtable discussion at the Morketing Summit, where our VP & Head of Asia, Jun Cao, joined Joanne Xie, VP of Marketing at McDonald’s China, one of our valued clients, and Peiwen Qi, CMO of Guvet. Together, they discussed strategies to navigate this balance and enable decisions that drive both measurable outcomes and sustainable growth. For a deeper dive into omnichannel marketing and measurement trends in China, explore our ROI Genome report, written in Chinese: https://lnkd.in/ePe2CMnG #commercialanalytics #branding #performancemarketing #marketingstrategy #APACmarketing

Our Associate Vice President, Justine O'Neill, recently shared insights with Retail Week on strategies to capture attention during the holiday rush. She emphasized the importance of a dual-phased strategy – first, launching a broad advertising campaign to capture a wide audience via TV and online, then pivoting to conversion-focused digital advertising as the event approaches. This approach aligns with findings from our Omnichannel ROI Genome Report, which highlights how to leverage the strengths of each channel to maximize marketing impact. To learn more about driving online and offline sales effectively check out the full report here: https://lnkd.in/emNuBwXv #commercialanalytics #blackfriday #omnichannelstrategy

Brands today "have so much data and so much capability with technology and science, but they can't pull it together to help make decisions…so the challenge is: What do you do to ensure that you minimize your risk and take advantage of the opportunities?” - Nancy Smith, President and CEO, Analytic Partners Watch Nancy's interview with Morketing for this and other insights, including the evolution of the marketplace during our 24-year history, how brands can navigate today's complex environment and the significant role Commercial Analytics plays in empowering long-term growth for brands. Available here: https://lnkd.in/ebvF7tRR

Are you facing skepticism around investing more heavily in Connected TV (CTV)? What if we told you it can deliver a +30% higher ROI compared to other marketing channels? Discover the power of CTV advertising and see how a smarter, more strategic investment can drive remarkable results. Read our full report, with more insights like these from our ROI Genome, here: https://lnkd.in/e-7JxGWZ #commercialanalytics #ROIgenome #CTVadvertising #increasingrevenue

In Forrester Consulting’s latest Total Economic Impact™ (TEI) Study, they found that brands who elevated to #CommercialAnalytics realized 495% ROI over a three-year period. Check out Forrester Consulting’s interactive ROI calculator – and their comprehensive findings – to see how we can help your organization drive revenue, increase speed to efficiency and make more informed, data-driven decisions. 📄 Access the full study here: https://lnkd.in/eNfSUKvd #marketing #dataanalytics #ROI #ForresterTEI #decisioninganalytics

Did you catch us and SharkNinja on stage at the ARF Marketing Analytics Accelerator 2024 in New York City? If you didn't, here's a quick glimpse: Mike Menkes, our Group SVP, and Laura (. Guerin, Senior Director of Consumer Analytics at SharkNinja, shared insights on how Commercial Analytics helped SharkNinja succeed by: 📊 Integrating diverse metrics 💡 Understanding cross-channel impacts 🚀 Driving business growth A huge thank you to the ARF team and everyone who connected with us! If you want to learn more about how Commercial Analytics can drive growth for your organization, visit our solutions page: https://lnkd.in/eJPJUQWf #ARFSequentMAA #analyticpartners #commercialanalytics #businessgrowth