Allwyn North America

At Allwyn North America, we are committed to protecting players and promoting responsible gaming all year long. Maintaining Level 4 WLA Certification for the Illinois Lottery is just one of the ways we demonstrate our ongoing commitment to incorporating and continuously improving responsible gaming practices in our day-to-day operations.

Allwyn NA continues to break new ground in digital gaming! Allwyn’s portfolio of top-performing games are now available in the U.S. for the first time, in partnership with Michigan Lottery. “Our games are designed to offer players what they want - an engaging experience, immersive animation, and options for short or long-form gameplay,” shared Wayne Pickup, CEO of Allwyn North America. The first game launched, Super Cash Bolt, has been customized for the Michigan State Lottery as part of our content strategy, which is all about understanding the local market and players, and providing a diverse array of games that meet different player needs. Allwyn games are top performers in Europe and we can’t wait to unleash the full capability of Allwyn’s catalog of 300+ games  in the U.S. Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform. You want games? We got games! #Innovation #DigitalGaming #SuperCashBolt #eInstant #MichiganLottery #Partnerships #AllwynNorthAmerica https://lnkd.in/gnFMvZkK

As a proud member of the Illinois Hispanic Chamber of Commerce (IHCC), Allwyn was delighted to attend their recent December Networking Breakfast, rounding out the 2024 year at the esteemed Union League Club of Chicago. Combined with the panel discussion on the "Southside Quantum Project," the event offered a unique chance to network with industry leaders and learn about innovative business opportunities in the community. The speech delivered by Peter Chico, 10th Ward Alderman, added a valuable perspective on local development and community engagement for this Southside project.

Staying true to the spirit of our Holiday campaign for the Illinois Lottery, “It’s Giving Season,” we recently hosted a Holiday Toy Drive in Rockford, IL, in partnership with GoRockford. Benefitting the Boys & Girls Club of Rockford, all adults who donated toys received an Illinois Lottery Holiday Instant Ticket as a thank-you for their generosity. Keeping it local, the event included a partnership with Rockford’s top hit music station 97ZOK (Townsquare Media Rockford LLC), and best of all, the Illinois Lottery is donating all collected toys to the Boys & Girls Club of Rockford, spreading holiday cheer to local kids this Christmas.

At Allwyn, we believe in making a positive impact — both in the work we do and in the communities we serve. Last week, our team had the privilege of partnering with Nourishing Hope to support their incredible mission of fighting food insecurity. Our amazing team of volunteers rolled up their sleeves and got to work, helping to stock shelves, unload deliveries, sort donations and distribute food to clients. It was a day filled with teamwork, compassion, and meaningful connections. We're so proud of our Allwyn team for embodying the spirit of #WeWinTogether and contributing to such an important cause. On this #GivingTuesday, we encourage everyone to find ways to give back —whether it’s through time, resources, or support for organizations like Nourishing Hope. Together, we can make a difference.

Thanksgiving is a time to reflect on our gratitude. We are thankful for our wonderful partners and our incredible team. Your support makes everything possible! From all of us at Allwyn North America, we wish you a happy Thanksgiving!

The Magnificent Mile Lights Festival has been a cherished holiday tradition in downtown Chicago for over 30 years. This year, Allwyn was thrilled to once again participate, celebrating the spirit of “Giving Season” and highlighting the Illinois Lottery’s newest holiday Instant Tickets. In collaboration with Flowers Communications Group, the Illinois Lottery hosted a vibrant booth at this iconic event, adorned with festive holiday decor and filled with cheerful energy. Together, we ushered in the holiday spirit, spreading joy and excitement to all who attended!

We are thrilled to welcome Elena Chambers (nee Reznik-Orskaya) to Team Allwyn! “Ms. Chambers’ expertise will be instrumental in helping Allwyn further modernize lotteries worldwide,” said Keith Horton, General Manager and General Counsel for Allwyn North America. “The Allwyn Group boasts a diverse team of industry-leading professionals offering cutting-edge solutions. With decades of proven experience in the industry, the Allwyn Group is well-positioned for future success.”

Each year during November and December, the National Council on Problem Gambling hosts the Gift Responsibly campaign, supported by North American Association of State & Provincial Lotteries. Our AWNA Corporate Social Responsibility Specialist, Rebecca Vykydal, presented at Illinois Council on Problem Gambling's Gift Responsibly webinar this week, emphasizing the importance of promoting responsible gifting during the holiday season and throughout the year. The Gift Responsibly campaign aims to educate the public about the dangers of purchasing lottery tickets for children, raise awareness about the risks of youth gambling, and encourage responsible gambling practices. The Illinois Lottery proudly participates in this annual campaign and strives for the highest level of participation each year.

Allwyn North America continues to be a proud sponsor of the Chicago Urban League’s 63rd Annual Golden Fellowship Dinner. It was an honor to support this premier philanthropic event and be a part of fundraising efforts for our community. This impactful evening celebrated honorees Z Scott, JD and Dr. Carol Adams, and brought together more than 2,300 guests, all united in advancing the Urban League’s mission of economic and racial equity for Black Chicago. We’re grateful to be part of this community-driven event and to support the important work of the Chicago Urban League. Photo: Lorell Lynch, MSPR, our Director of Public Affairs Community Outreach & Events, was honored to attend the event.