97th Floor

We've been home from Mastermind 2024 long enough to know that it wasn't just a post-event high; it actually was just that incredible. This year's attendees blew us away with their knowledge and with their willingness to get real and talk about their failures and successes with a group of near-strangers. Thank you to everyone who attended; the event is You! We're already thinking about Mastermind 2025... up and up. 🙌

We’re proud to announce that 97th Floor has been recognized as one of Utah's Top Workplaces for 2024 by The Salt Lake Tribune. This honor is based entirely on anonymous feedback from our employees, and it reflects our commitment to elevating people that we believe in. A huge thank you to every team member who makes 97th Floor a great place to be. Here’s to more years of growth and excellence! #TopWorkplaces #CompanyCulture #EmployeeEngagement #97thFloor #Utah

Marketers are under constant pressure to prove results and drive growth. We were joined at Mastermind today by New York Times best-selling author of Essentialism, Greg McKeown.  He refers to this challenge as The 10x Dilemma: How do you achieve exponential growth–10x growth–without burning out? The answer lies in having the correct mindset. As Jim Collins says, "The Undisciplined Pursuit of More" can be a trap—if you get the mindset wrong, nothing else will fall into place. Mindsets that Drive Success: 💡 Limitless Mindset: This goes beyond the growth mindset, which focuses on intelligence. A limitless mindset acknowledges that not only can intelligence grow, but so can our ability to change limiting beliefs. This allows you to unlock your potential and achieve 10x results. 💡The Paradox of Success: Success can teach us to keep doing the same things, even when they’re not the right things. Failing provides feedback, but success can lull us into complacency. We often need to ask: “What is the most essential thing I’m underinvesting in?” 💡The Value of Less: We’ve been taught to always aim for more, but true success comes from prioritizing what truly matters and eliminating distractions. Greg says, "It is almost impossible to overstate the unimportance of practically everything." The key? Saying no to the nonessentials in your marketing strategy! It’s through embracing the trade-offs that we can create a life—and a business—that is different, intentional, and impactful.

Mastermind starts today! Marketing leaders from 60 brands–including Amazon, Lenovo, Hiya, and Duracell–arrive today in Park City, UT. We'll spend the next three days in panels, workshops and discussion groups covering the topics that are top-of-mind for these growth-focused mavens. A survey run by 97th Floor reveals that these are the issues CMOs are most worried about: - How best to drive consistent lead generation and conversion in new and existing channels - Increasing cross-department collaboration and get funding to invest into new channels - How to better engage with your customer base without ultra high segmentation - Automating data collection + building insights from that data We are thrilled to host this event in its 6th year! Stay tuned for a glimpse into what's happening this week at #Mastermind2024.

Don’t let your customers go bump in the night—understand their journey from fear to purchase! 😱 Do you know the average time it takes your customer to go from awareness of your product or service to purchasing? If you know what this timeframe is, you can then build a strategy for staying top-of-mind until they are ready to buy. Keep your brand from becoming a ghost—stay top of mind and banish the competition! 👻 Oh, and Happy Halloween. 🎃 #CustomerResearchInterviews #Personas

After the insane success of this OOH campaign, Chronosphere upped their game and went even bigger in 2024. 💪 Get all the details in an on-demand webinar with Haley Riemenschneider and Tatiana Fabregas, and see how OOH can fit into your strategy to break through the noise and engage with your audience in a way that won't forget. Details on the final slide! #NBCUniversal #OOH #Marketing #ExperientialMarketing

We're building a book list for next year and need your help!! What have you read that... 🧠 changed the way you think about marketing/work; 🎨 pushed you creatively; 🤟 or made you a better human? What should be on our list for 2025? We'll randomly choose three people from the comments to receive one of our favorite books! Drop your recommendations here! ⤵

🍁 The leaves are falling, days are getting shorter, the holidays are coming up...   All signs that it's time for a new slack theme. Didn't know you could do that? Oh, yeah. Check out this site that lets you preview what a theme looks like and then copy the hexcodes to make use of it.    Have fun, but not too much fun: slackthemes.net

We’re one week away! Join us in San Francisco on October 29th for a breakfast panel discussion, “The Next Chapter in SEO: How Are You Pivoting?” Don’t miss out on this opportunity to learn from top marketing leaders as they share insights on the latest SEO challenges and trends. This event is designed for senior marketing leaders. We'll be discussing key changes in SEO, like adapting to algorithm updates, integrating SEO with Advertising, PR, and Content teams, and effectively communicating these shifts to leadership. Our panelists: 💡 Stewart Mohammadi, Head of Technical SEO @ Nerdwallet 💡Kristen Haney, Senior Manager, Web Marketing SEO & Digital Content @ Robert Half 💡Rob Dougherty, Director of SEO Content @ Kiteworks 💡Paxton Gray, CEO @ 97th Floor Link to register in the comments!

🚀 Exciting Announcement for Mastermind 2024 🚀 We are thrilled to share that Greg McKeown, bestselling author of Essentialism and Effortless, will be our keynote speaker at this year’s event! 🎉 Greg is renowned for his insights on leadership and productivity, having spoken to over 500 companies worldwide, including industry giants like Apple and Google. His work has inspired countless individuals to focus on what truly matters and to pursue excellence with clarity and purpose. #Mastermind2024 #KeynoteSpeaker #GregMcKeown #Leadership #Essentialism #PersonalDevelopment