97th Floor’s Post

In today's landscape, building trust isn’t just a ‘nice-to-have’ – it’s a strategic advantage. For CMOs and senior leaders looking to lower CPAs in the long term, it’s time to look at SEO in a new light. Our latest blog by Sally Poundall explores how brands can leverage SEO to not only rank higher, but to strengthen brand credibility. Consider it a brand-first SEO strategy that aligns with Google’s focus on authenticity, transparency and relevance. SEO is about so much more than keywords and rankings. When done right, it’s about building lasting relationships with customers, that drive sustainable growth. Read it now: https://lnkd.in/erVj69sy #SEO #DigitalStrategy #Branding #MarketingLeadership

Creating and expanding your digital reach is critical for achieving success in today's increasingly online world. Through the Bold Leadership program, our primary focus is on developing a comprehensive digital strategy with specific, measurable outcomes to ensure sustainable success. Our expert advisors and facilitators have experience in Search Engine Optimization (SEO) and building strong marketable brands that connect with audiences! Learn more about Bold Leadership today! https://lnkd.in/g_z9Tdc #AWEbusiness #BoldLeadership #canada #Digitalstrategy #DigitalTransformation #SEO #TechInnovation #Womeninbusiness

If you're at @DigitalSummits #Orlando - stop by my session at 11:30 AM tomorrow to learn How to Leverage Thought Leadership Strategies to Boost Google Rankings https://ow.ly/ArI950QI5Gl #SEO #ThoughtLeadership #EEAT #digitalsummit

Are you a digital enthusiast? Join the revolution with #digitalLM! 🚀 Embrace the future of SEO and digital marketing. Let's conquer the digital world together! #Leadership #DigitalTransformation"

If you're at @DigitalSummits #Orlando - stop by my session at 11:30 AM to learn How to Leverage Thought Leadership Strategies to Boost Google Rankings https://ow.ly/ZRgY50QI5Gx #SEO #ThoughtLeadership #EEAT #digitalsummit

Let me talk to ya for a second...😎 It's quite possibly my favorite tweet of the year thus far because it's entirely accurate, and astonishing how little the industry talked about it or even let it fade away. I guess more rankings for those who appreciate other insights than SE RoundTable or Search Liaison and do not treat SEO as some 9-5 agency check. #SEO #LinkedIn #Business #Marketing #Leadership #Personaldevelopment

🍋 4 Simple Ways to Keep Your SEO Skills Fresh 🍋 Hold regular training and brainstorming sessions: Keep your team updated on the latest development in search and generate a steady stream of ideas. Test everything: Stop guessing and let data guide your decisions. Try new tactics with dummy sites: It’s a no-pressure way to experiment without virtual no risk. Stay up-to-date with search engine changes: Adjust your strategy as Google rolls out new updates. Want more juicy tips to help you crush an SEO leadership role? Check out "How To Secure an SEO Leadership Role" by James Congdon on the Moz Blog! https://mz.cm/4d9vI6l 🍋

Celebrating 13 years in the dynamic world of digital marketing! 🎉 From mastering SEO to leading multi-channel campaigns, it's been a journey of constant learning and growth. I'm grateful for the opportunities to innovate and make an impact, alongside incredible teams. Thank you to everyone who has been part of this journey. Here's to the next chapter of innovation and success! 🚀 #DigitalMarketing #SEO #Growth #Leadership #Anniversary #MarketingStrategy

🔍 Ever wondered why names like Seth Godin, Tim Ferriss, and Simon Sinek are synonymous with thought leadership? It's all about effective SEO Strategies! 🚀 Dive into the world of SEO for thought leaders: https://lnkd.in/g9z3iVZa #ThoughtLeadership #SEOStrategies

Are You Visible Where It Matters in the Era of SEO Thought Leadership? 🔍 Being a thought leader in the modern digital era requires more than simply having brilliant ideas; it also involves making sure those ideas are seen by the appropriate people. Here's when SEO becomes useful. Here's how SEO amplifies thought leadership: 1️⃣ Keyword Research: Understand what your audience is actually searching for. Are you addressing their real questions? 2️⃣ Content Optimization: Structure your insights in a way that search engines love, without sacrificing depth or authenticity. 3️⃣ Backlink Building: As a thought leader, your ideas should be quote-worthy. Quality backlinks boost both your authority and search rankings. 4️⃣ User Experience: A well-optimized site keeps readers engaged longer, increasing your impact and search visibility. 5️⃣ Analytics: Use data to refine your message and reach. What content resonates most? Double down on it. Remember: True thought leadership isn't about gaming the system. It's about creating valuable, insightful content that naturally attracts attention—both from your audience and search engines. 🤔 Question for fellow leaders: How are you balancing SEO best practices with authentic thought leadership? Share your strategies below! #ThoughtLeadership #SEO #DigitalStrategy #ContentMarketing #Leadership