6sense

Here are four things you need to know about B2B buyers: 1️⃣ Buyers work in a group of 11 internal stakeholders. 2️⃣ Buyers spend 11-12 months in the buying journey. 3️⃣ Buyers typically evaluate 4-5 vendors. 4️⃣ Buyers have 800+ interactions with vendors. Now that we've demystified B2B buyers together, find out how to win them over before they even talk to your sellers. Download the full 2024 Global Buyer Experience Report (no form, of course!) https://okt.to/6Dzmhd

Making the move to an allbound approach? One of the biggest challenges is knowing what to measure and how to measure it. Stefano Iacono, Marketing Director, 6sense breaks down the importance of benchmarking when shifting to new metrics, so your team stays confident and focused throughout the transition. Tune into the full conversation: https://bit.ly/4hm2xjP #ExclaimerEmail #DemandGeneration #Outreach

🚀 Ready to elevate your ABM strategy? Join us on November 19th at 1 PM ET for a power-packed webinar, “Maximizing ABM Success with 6sense + HubSpot: The Ultimate Tech Stack.” Discover how top ABM leaders are driving results with a best-in-class tech stack! Jonathan Burg, SVP Revenue at New Breed, and Ash Lojko, MBA Lojko, Senior Solutions Consultant at 6sense, will be sharing actionable insights on: 👉 Identifying and prioritizing high-value accounts with 6sense’s predictive insights 👉 Personalizing every touchpoint with a seamless 6sense + HubSpot integration 👉 Aligning sales, marketing, and customer success teams to work toward shared ABM goals 👉 Real-world success stories that showcase how teams are driving revenue with these tools Whether you're just starting with ABM or looking to take your current strategy to the next level, this webinar has the strategies you need to make an impact in Q4, 2025, and beyond. Link in the comments 👇 #ABM #6sense #HubSpot #B2BMarketing #Webinar #ABMTechStack #MarketingTech #RevenueGrowth #NewBreed

Is AI part of your 2025 outbound strategy? Get six winning plays for automating outbound efforts to boost your pipeline AND save your team's precious time! Join our AI experts Adam Kaiser, Chris Dutton, and Michael (Mac) Conn on Dec. 11 at 8am PT/11am ET/4pm GMT to learn: ➡️ How AI can automate outbound activities, enhance personalization, and drive better results. ➡️ Real-world examples of successful AI implementations in outbound prospecting. ➡️ Six AI plays to help you get started. Register here and add it to your calendar: https://okt.to/U3jlCX

The future of AI isn't just about tech – it's about balancing ethics, innovation, and human potential. Tomorrow, we're teaming up with the AI Marketing Alliance and Goldcast to bring you "AI Ethics in Marketing: Balancing Innovation and Integrity." Hear from Daniel Hulme, Chief AI Officer at WPP, during a keynote session moderated by our own Saima Rashid. Get ready to cut through the AI hype and explore Daniel's radical new framework for thinking about AI and using it to unlock organizations' creative capacities. He'll also cover the macro impact these technologies may have on business and humanity over the coming decades. Sign up here: https://okt.to/Jchw1m

It’s happening next week 6sense Black Empowerment (BE) ERG is hosting a happy hour in Houston 11/13 @7pm. Come and Celebrate breaking boundaries in tech! Join us for a fireside chat and discussion with Gail Moody-Byrd , VP Marketing LinkedIn for Sales and Michael Eastman Director at Amazon Web Services (AWS) . Major thanks to Binetou Fall Nikki Curtis Alura Hencely-Roe Fatima Quevedo for making this event a possibility! Link to register in the comments!

The next episode of Coffee Corner with Goldcast will spill the beans on event strategies! Both digital and in-person events complement each other, and are key to crucial to building and fostering community. They provide unique opportunities for connection, engagement, and shared experiences. Hear from experts: ☕ Sarah McConnell, VP of Demand Generation, Qualified ☕ Ernest Owusu, Head of Sales Development Transformation, 6sense ☕ Lindsay McGuire, Associate Director of Content & Campaigns, Goldcast ☕ Kinzie Trompak, Team Manager, Academy Live, HubSpot Register here: https://okt.to/IfqQBx PS: Tune in live to score swanky Coffee Corner merch!

When developing your product positioning, ask yourself: how easily can customers see themselves in what you’re selling? Consider structuring your messaging around how your customers think about and use your product. For example, you might communicate your product’s value through key features, specific audience personas, or aspirational goals—whatever helps them immediately connect with your solution. Effective positioning goes beyond explaining your product. It aligns what you offer with what your customers are truly looking for. Catch the most recent episode of Revenue Makers, where we talked to Jen Gray about product positioning, brand resonance, and strategic marketing choices: https://lnkd.in/ejFQxxXJ

LEVEL 6: ACCOUNT-BASED DIGITAL ADVERTISING Ad platforms can be hostile to digital marketers. With the right data, tools, and tactics, you can turn these fierce foes into strong allies! Join experts Alicia Alongi from Zion & Zion, Gautam Chatur from Entegra, and our own Kyle Dugan for the next #LevelUp webinar to learn: ➡️ How to execute best-in-class account-based digital advertising within your ABM strategy. ➡️ Best practices for advertising campaigns across display and social channels. ➡️ Tips and tricks from a panel of digital advertising experts. Register and add it to your calendar for Nov. 20 at 8am PT/11am ET/4pm GMT: https://okt.to/bHuAEV

It's time to reevaluate your intro calls. Research in our 2024 Buyer Experience Report shows that buyers have already done extensive research into your brand (and your competitors) by the time they talk to sales reps. Your first meeting should deliver an experience that feels insightful, valuable, and consultative. Spend less time talking about you, and more time on your prospect’s needs and goals. Our own reps use the “Teach, Tailor, Take Control” approach for more successful first meetings. Try it out: ➡️ Teach: Establish your credibility as a trusted advisor by sharing educational insights that offer value right away. Come prepared with info on current industry trends, common challenges within your prospect’s industry, or best practices that top companies are implementing. ➡️ Tailor: Use research and intent data to customize your presentation and address relevant pain points. Personalizing will help take you beyond surface-level discussions and focus on solutions that directly impact the prospect’s business goals. ➡️ Take Control: Set a clear agenda from the start and guide your prospect through possible next steps. It’s less about pushing the prospect and more about leading them confidently through the process. Check out this blog for advice from our Senior BDR Enablement Manager Charles Becker to enhance your intro calls: https://okt.to/0XSMn6