43Twenty

The one where Kirby sat down with Scott and Jason from Plex, Inc. to explore the company’s UX overhaul, strengthening Plex's role as a hub for entertainment and community.

How 43Twenty got its name and how we evolved from a UX consultancy into a #contentmarketing machine, even launching our own media company along the way. In case you missed our CEO Kirby's interview with Matthew Keys.

In a recent interview with TheDesk.net, Kirby Grines discusses his journey from a young entrepreneur to a media and #streaming thought leader. He shares his early work with Roku, co-founding Float Left, and his current role as the CEO of 43Twenty. Kirby emphasizes the importance of being authentic in #contentmarketing, reflecting on how this approach has shaped his career, including the creation of The Streaming Wars newsletter, which has now evolved into a full-fledged website offering deeper insights into the streaming industry. #streamingmedia #b2b #ottvideo #marketing

Will anyone give a cluck about Chick-fil-A's bold move to launch its own streaming service? They plan to produce original content, mainly in the unscripted space. The fast food giant has seen explosive growth in recent years, including $21.6 billion in 2023. By building it's own streaming service, Chick-fil-A is positioning itself to gather valuable first-party data, enhance customer loyalty, and differentiate itself from competitors through an immersive brand experience. This strategy reflects broader industry trends where non-media companies are investing in content creation to engage consumers in new ways. With its financial strength—surpassing the revenues of media companies like Roku and Vizio -- is Chick-fil-A equipped to disrupt the traditional entertainment landscape? The success of this venture could set a precedent for other brands, but the key question remains: will this move drive meaningful consumer engagement, or is it simply an ambitious branding experiment?

We love the #media and #entertainment industry. We love you all! But we hate that so many of us are still confused by things like "CTV vs OTT" "FAST vs AVOD" Frankly, this space moves so #FAST (pun intended), that it's too easy to miss something. And there's so much great content, it's too easy for things to get overlooked. So we did something. We built a front page to the best of the #streamingmedia industry. Enjoy :) #streaming #tv #streamingwars #ott #svod #avod #netflix #roku #media #entertainment #tv

Apple's potential move to introduce an ad-supported tier on Apple TV+, , reflects a strategic shift to enhance streaming revenue and support content creation efforts. https://lnkd.in/giBkY_HV #streamingvideo #ott #appletvplus

Sell a product or service to a media company? Then you need to know how the B2B SaaS landscape is transforming. And why it's crucial for your OTT company to adapt. Learn about: 1. Engaging the vast majority of your market that's not actively buying. 2. Standing out in a crowded competitive field, the importance of early brand engagement 3. Strategies for addressing rising customer acquisition costs. 4. Empowering the self-directed buyer with comprehensive, accessible information and leverage content for a competitive advantage. 5. Understanding the necessity of building digital influence and trust, and how sustaining a competitive edge relies on the strength of your brand, agility, and commitment to innovation. Dive into our latest insights and equip your company for success in the 2024 B2B OTT video market. https://lnkd.in/dm_Gj25a #b2b #saas #digitalmarketing #streaming #thoughtleader #ott #video #media #entertainment  #streaming #tv #avod #fast #svod #tvod #sales

Kirby Grines on why linear is not only the future of FAST, but the future of TV with Alan Wolk and TVREV. https://lnkd.in/eKwxYv4H #streaming #video #tv #FAST #ottvideo #digitalmarketing #b2b #media #entertainment