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More proof that packaging is rapidly evolving: Boozy beverages in paper bottles! Diageo is testing out a dry molded fiber bottle, aka a liquor bottle that's 90% paper. The small trial allows them to test not only consumer reaction to this paperization of the Baileys bottle, but also how it "travels" through their distribution channels to reach that consumer without spilling a drop! Cheers to drinking sustainably! #sustainablepackaging #packagingdesign

A quick + simple explanation of a massive packaging trend... #sustainablepackaging #packagingdesign #packaging

Take a quick break from scrolling Prime Day deals 😉 to check out some Halloween retail stats: * U.S consumers spent $12.2 billion in candy, costumes, decorations, etc. in 2023, which was an all-time record high....and this year is expected to exceed that! * 49% of consumers plan to spend $51+ on Halloween candy this year * 55% of candy shoppers will purchase candy multiple times during the season, with 1/4 buying three or more times This ties into consumer behavior trends that show shoppers cutting their spending on everyday expenses, while maintaining and even increasing their budget for holidays & small indulgences. #shoppermarketing #retail #halloween Source: Advantage Outlook survey

ICYMI: The U.S. holiday shopping season is upon us, and this year it's..... ....SHORT! Late Thanksgiving means we are crunching more shopping into the 27 days between T-day & Christmas, which likely means: -Amazon Prime days will jumpstart the season -holiday promos will begin early -about half of consumers are planning to begin their shopping by Halloween -increased pressure on order fulfillment/delivery logistics to get more orders out in less time, starting during "Cyber 5" The busiest shopping days are expected to be: 1. Black Friday - 11/29 2. Super Saturday - 12/21 3. Monday Before Christmas - 12/23 Happy Holidays to you & yours!

McFlurry now has McFlaps (sorry, couldn't help it!) In an effort to improve sustainability, McDonalds is ditching the plastic lid and moving to this paper-based, 4-flap cup for both the Regular & Mini McFlurry. This latest switch up furthers the chain's pledge to source 100% of their primary guest packaging from renewable, recycled or certified materials by the end of 2025. We can't wait to test it for ourselves 😁 #sustainablepackaging #packagingdesign #packaging

Hang on to your hardware! Ace unveiled a new flagship store concept in an effort to improve the shopper experience & drive store growth. This $1 billion initiative will roll out to new & existing stores over the next 5 years. Key highlights of the new stores: *Streamlined merchandising *Consumer education signage to guide the buying decision *Engaging indoor/outdoor space (including a grilling area for demos+events) *Premium brand showrooms to highlight popular/exclusive partnerships Looks like a much needed refresh for this 100 year old legacy retailer. #shoppermarketing #omnichannel #retaildesign #storedesign

A Chi-town partnership worth cheering for! The United Center in Chicago has teamed up with Culligan to switch their concession stand water bottles from plastic to aluminum. They're also adding refilling stations, so fans can easily re-use their bottles during Bulls or Blackhawks games. DYK: aluminum has a 57% recycle rate, while plastic has only 29%? #packaging #sustainablepackaging source: Packaging World

Has contextual commerce improved your online shopping experience as a consumer? Let us know in the comments ⤵️ #shoppermarketing #ecommerce #behindthebuzz

Check out this edible spork for Nestlé cup of noodles in India. It's made of wheat, flour, and salt, so not only is it edible, it actually matches the flavor profile of the soup! #sustainablepackaging #packaging #packagingdesign source: ThePackHub