Reporting data quality results is not only about presenting the facts, but also about telling a story. To do this effectively, have a clear structure, message, and audience. Your story should have an introduction, body, and conclusion. The introduction should set the scene and state your main point. And the body should present your data quality results, explain your analysis and interpretation, and support your claims with evidence and examples. Then the conclusion should summarize the key findings, provide recommendations, and call for action or next steps. Ensure your message is relevant, specific, and concise, and aligns with the report's purpose and scope. Also know who your audience is and address them directly using their language and terminology. Anticipate their questions, concerns, and objections so you can address them in your report. With practice and refinement you can create reports that are informative, persuasive, and impactful to help you achieve your data quality goals.