You're facing roadblocks in business networking. How can you strategically navigate through them?

When I hit a snag in my networking efforts, I take a step back to assess the situation. I try to identify the specific barriers I’m facing—whether they’re related to my approach, my message, or the platforms I’m using. Understanding these hurdles is the first step in overcoming them. Once I know what’s holding me back, I can develop a tailored strategy to address each challenge. This might mean refining my communication skills, rethinking my value proposition, or exploring new networking venues.

Networking is about building mutually beneficial relationships that serve others and yourself. Note that I put "others" first! That's the equation. People will certainly extend that hand to you once you do so for them.

Networking goes far beyond just exchanging business cards; it’s really about building lasting relationships. If I’m finding it hard to connect with someone, I focus on cultivating a genuine interest in them. I listen actively, ask meaningful questions, and offer help without expecting anything in return. This approach builds trust and respect, which are the foundations of any strong professional relationship. Over time, these connections can become invaluable sources of support, advice, and opportunities

I have curated a number of networking events which we call Networking Salons. We are looking to curate a Virtual Experience of the same. Technology is here to help us achieve more.

In today’s digital age, technology offers so many ways to overcome networking challenges. If traditional face-to-face meetings aren’t working out, I turn to social media platforms, professional forums, or virtual networking events. These tools help me reach a wider audience and connect with people beyond my immediate area. Plus, they give me the chance to showcase my expertise and thought leadership, which helps establish my credibility in the industry.

Sometimes the message I’m trying to convey might not resonate with my audience. That’s when I take a step back to refine it, ensuring it clearly articulates my unique value proposition and aligns with the interests and needs of my network. I focus on being concise, compelling, and relevant. A well-crafted message can make a big difference in how I’m perceived and can open doors to new conversations and connections.

I’ve learned not to put all my eggs in one basket when it comes to networking. If one approach isn’t working, I switch things up. I attend different types of events, join new groups, or experiment with alternative communication styles. Each platform and method has its own strengths and can attract different audiences. By diversifying my tactics, I increase my chances of finding the right fit for my networking goals and connecting with the right people.

Persistence is key when it comes to overcoming networking challenges. If things don’t work out right away, I don’t get discouraged. Networking is a long-term investment that takes patience and dedication. I keep reaching out, following up, and staying visible in my professional community. Every interaction is a chance to learn and improve my networking skills. With time and perseverance, those barriers I once faced often turn into stepping stones to even greater success.