What are some examples of innovative and interactive billboard designs?

DOOH tech has evolved with incredible speed over the last 5 years. Through techniques like DeepScreen, Creative executions can now draw on multiple data sources allowing 3D artwork to respond in real time to contextual or environmental triggers, 3D scenes can be altered to match changing light levels, shadows and reflections according to the time of day or immediate weather conditions such as rain or wind. The screens can also pull in all forms of external data such as live scores, medal winning celebrations, film times or brand promotions, which can either be either displayed directly or used as a trigger to show different 3D objects and creative illusions.

Use the surrounding of the locations in your favor. An example of this is the Campaign For “The Exorcist: Believer” in 2023. On behalf of United Pictures, Matterkind created the following: 👻 Place: A subway Station is not the most soothign place to be at night. 👻 Time: At an specific time, the ad changed the face of the movie character into a much scary one. 👻 Creative: Changing the face into the scary character made a big impact to the audicnce with the movie that could identify inmediatly wich one was it, even without seeing the movie tittle.

Creativity in Billboard´s Digital-Out-of-Home can significantly enhance the effectiveness of the message. 👌 Here are some strategies to achieve this. 👇👇👇 ✔Vibrant Colors: Use bright, eye-catching colors to grab attention and make the advertisement stand out, especially in high-traffic areas where it needs to compete with other visual stimuli. ✔Bold Messages: Keep the text bold and concise to ensure that it is easily readable from a distance. Focus on a single, powerful message rather than overwhelming the viewer with too much information. ✔Clear Calls-to-Action: Include a direct and simple call to action that tells viewers exactly what to do next, whether it's visiting a website, or taking advantage of a limited-time offer.

In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand created a billboard with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.

Another example of a great interactive campaign is Lacoste’s DOOH & AR activation. Using QR codes, they invited the audience to participate in a “treasure hunt”. This Augmented Reality game could allow them to take pictures that were shown on the screens, access to prizes like t-shirts and other merch.

A way to make your Billboard´s Digital-Out-of-Home more interactive and effective is to involve the audience in some way, such as asking them a question, inviting them to participate, or offering them a benefit. 👌 Billboard´s Digital-Out-of-Home are created to give a sense of curiosity, fun, and reward for the audience, and to increase their engagement and loyalty. ☝ This approach is highly relevant even for medium-sized companies, as it boosts brand visibility and customer interaction. 💡 Our service assists with all campaign aspects, from ordering to creative ad production, ensuring a smooth and effective execution. 🚀

Highlighting great recent reviews from customers can build trust and create demand. API connections between reputation platforms and digital billboards make this possible and practical in real time.

From what we have seen recently, some of the most compelling content on displays has been the anamorphic content. From the new LED display at Kennedy Space Center that was designed for anamorphic content to the Times Square and Los Angeles displays where anamorphic content helps specific displays really stand out, content is key. Forced perspective used to be a term for these content pieces but that is because the viewing area was a very narrow viewing cone. As content creators have improved on the technology, there is a much wider viewing perspective that still allows for amazing anamorphic content to be viewed and properly observed.

In the realm of Billboard´s Digital-Out-of-Home marketing, relevance is paramount. Tailoring messages to fit the context, location, and audience ensures maximum impact. Take cities, for instance; each has its own pulse, its own language. By crafting personalized messages for each city, we tap into the heartbeat of its people, resonating with them on a deeper level. 👌 This strategy is also great for medium-sized businesses that can gain tremendously by embracing relevance in their Billboard campaigns. It's about making an authentic connection with the community, forging bonds that transcend mere advertising.☝ We understand the nuances of relevance. From campaign conception to creative production, we handle it for impactful advertising. 🚀