How can you create a memorable and impactful outdoor ad?

1 Know your goal

Before you design your outdoor ad, you need to have a clear idea of what you want to achieve with it. Do you want to raise awareness, generate leads, drive traffic, or inspire action? Your goal will determine your message, your call to action, and your measurement criteria. For example, if you want to drive traffic to your website, you might include a QR code or a catchy URL on your ad. If you want to inspire action, you might use a provocative or emotional appeal.

3 Be creative

Outdoor advertising offers a lot of creative possibilities to capture attention and convey your message. You can use colors, images, fonts, shapes, and textures to create contrast and harmony. You can also use humor, surprise, or storytelling to engage and entertain your audience. You can even use interactive or experiential elements to create a lasting impression. For example, you can use 3D effects, extensions, or moving parts to add dimension and movement to your ad. You can also use sound, smell, or touch to stimulate the senses and create a connection.

4 Keep it simple

While being creative is important, you also need to keep your outdoor ad simple and clear. You don't want to confuse or overwhelm your audience with too much information or too many details. You only have a few seconds to catch their eye and deliver your message, so you need to make every element count. Use a short and catchy headline, a single and relevant image, and a clear and compelling call to action. Avoid using small or fancy fonts, complex or abstract concepts, and long or vague sentences.