What are the best copywriting tips for positioning a brand as an industry leader?

To make a brand look like a leader, focus on what makes it special and different. Share stories of happy customers and how they benefited. Show off the brand's know-how by talking about industry trends and useful tips. Keep the way you talk about the brand the same everywhere, whether it's on a website or social media. And finally, talk about problems people in the industry face and how your brand solves them. This makes the brand look smart and trustworthy.

Show that people see you as a leader: 1. Publish press logos. 2. Share social proof. 3. Have a BS-free guarantee. 4. Focus on your BTS process. 5. Tell how you do it differently.

Para escrever uma copy que chame atenção é preciso entender qual é o público com o qual você vai se comunicar, só assim é possível saber quais gatilhos conversam melhor com a sua audiência. Já para o posicionamento de marca, depoimentos e dados são essenciais na soma de uma boa copy.

Incorporate storytelling into their content strategy! Using storytelling creates a direct method of consistency, uniqueness, and trust-building within your audience and your brand strategy. And storytelling is the perfect way to show what you're doing, who you're doing it for, and the results you get for your clients/customers.

I once read a quote about writing on LinkedIn that said "give everything you know away for free", and it really stumped me to begin with, but it makes total sense. What better way to prove yourself as an industry leader by practicing what you preach and giving live examples of the value you're able to add as a company. In this case, I wouldn't give everythinggg away, but a little freebie or mini-audit offering on your website can do great things for lead generation. It gives you an opportunity to prove the quality of your work before you've even spoken with the client and sets you in good stead if a meeting should follow.

Your brand voice is a direct reflection of your company's positioning. It should go *way* beyond "We're friendly and professional." When building a brand voice, try to imagine your brand as a real person. Where are they from? What kind of language do they use? What do they care about? Why do they care about that? The more realistic you can get with your brand voice, the more distinctive it will become. Make sure you document everything in a crystal-clear voice guide so that everybody (from your SEO team to your sales team) can use it so you stay consistent across all channels.

Apart from being distinctive, your brand voice needs to be consistent throughout every output of your brand/company. This is how your audience will recognize you from now on — make sure it sounds like the same brand is communicating with them no matter through what channel.

Being an industry leader is like being the superhero of your field (Your Product/Service). Imagine you have a special power, your 'Unique Selling Proposition' (USP), that no one else has. This will help you stand out. Now, superheroes also have a mission – yours is to solve your audiences problems and make things better for them. And to do that you keep making yourself stronger and gain new abilities to help them, thus, driving Innovation (new features of your product/service). Finally, to prove you're a real hero, tell stories about how you've helped people – show, don't just tell. So, once you know your superhero story well enough, you'll start creating copies that will position yourself as the industry leader.

When you're a leader brand, the goal in copywriting should rarely be to "sell," the goal should be to attract. Don't act eager. Don't act desperate. Do your own thing. Speak in your own voice. Speak it well. Show others how it's done. Act like a leader.

You will not like this answer: In order to position yourself or your brand as an industry leader… You must, in fact, BE an industry leader. Thank you for coming to my Ted talk.