How can you use curated content to improve your web copy?

1 Choose relevant and reliable sources

The first step is to find and filter content that matches your audience's needs, interests, and goals. You want to share content that is informative, engaging, and trustworthy. Avoid sources that are outdated, inaccurate, or biased. You can use tools like Feedly, Pocket, or Flipboard to discover and organize content from different platforms and topics.

3 Link and credit the original source

The third step is to link and credit the original source of the curated content. You want to respect the copyright and intellectual property of the content creators, as well as build trust and credibility with your readers. You can use hyperlinks, citations, or attribution statements to acknowledge the source of the curated content. You can also use rel="nofollow" or rel="sponsored" attributes to indicate the nature of the link.

4 Optimize and format your web copy

The fourth step is to optimize and format your web copy for readability, usability, and SEO. You want to make your web copy easy to scan, navigate, and understand. You can use headings, subheadings, lists, images, or videos to break up your text and add visual appeal. You can also use keywords, meta tags, or schema markup to improve your web copy's visibility and relevance for search engines.

5 Monitor and measure your results

The fifth step is to monitor and measure your results of using curated content for your web copy. You want to track and analyze how your web copy performs in terms of traffic, engagement, conversions, and feedback. You can use tools like Google Analytics, Google Search Console, or social media analytics to collect and interpret data on your web copy's performance. You can also use surveys, polls, or comments to get feedback from your readers.

6 Experiment and improve your web copy

The sixth step is to experiment and improve your web copy based on your results and feedback. You want to test and refine your web copy to make it more effective, relevant, and appealing. You can use tools like A/B testing, heat maps, or user testing to compare and optimize different versions of your web copy. You can also use best practices, trends, or inspiration from other sources to improve your web copy's quality and creativity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?