How can you develop your marketing skills to attract new hotel guests?

Marketing is a crucial skill for any hotel professional who wants to attract new guests and increase revenue. However, marketing can also be challenging, especially in a competitive and dynamic industry. How can you develop your marketing skills to make your hotel stand out and appeal to your target audience? Here are some tips to help you improve your marketing abilities and boost your hotel career.

1 Understand your market

The first step to effective marketing is to understand your market and your customers. Who are your ideal guests? What are their needs, preferences, and motivations? How do they make their booking decisions? What are the current trends and opportunities in your niche? You can use various tools and methods to research your market, such as surveys, interviews, online reviews, social media, competitor analysis, and market reports. By knowing your market, you can tailor your marketing strategy and messages to match your guests' expectations and desires.

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Pedro Döhnert

Gerente Geral Hotel Doral Guarujá | Administrador Hoteleiro | Especialista em Marketing Digital e Inteligência Artificial Aplicada
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To develop your marketing skills to attract new hotel guests, first understand your market by researching target demographics, behaviors, and travel trends. Analyze competitors and industry standards. Use this information to identify what sets your hotel apart. Improve your digital marketing by mastering SEO, SEM, and social media to increase visibility and engage potential guests. Learn to craft compelling content and offers tailored to your audience's preferences. Enhance skills in email marketing and customer relationship management to nurture leads and encourage repeat visits. Regularly analyze campaign results to refine strategies and ensure they meet your target audience's needs effectively.

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2 Create a unique value proposition

A unique value proposition (UVP) is a statement that summarizes what makes your hotel different and better than your competitors. It should highlight the benefits and value that your hotel offers to your guests, and how you solve their problems or satisfy their needs. Your UVP should be clear, concise, and compelling, and it should be communicated consistently across all your marketing channels and touchpoints. Your UVP should also be aligned with your hotel's brand identity and vision, and reflect your market research and customer feedback.

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Kamar Zachery

Georgia Tech Athletics Premium Hospitality | Dynamic Sales Strategist | Driving Growth Through Strategy, Innovation, and People
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I’m no marketing genius, but I understand the power of collaborations. I would partner with local businesses to offer unique experiences and attract guests who are looking for authentic experiences. These experiences can only be had locally. I would also create attractive promotions and packages to incentivize guests to book directly with my hotel.

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Emmanuel Maguiña Añazco

Jefe de Marketing | Diplomado Gestión de Marketing | Estrategias Digitales,tradicionales | Growth | Planner de Medios | Publicidad,Comercial | E-commerce | Experiencia en Manufactura,Retail,Turismo,Casinos,Restaurantes.
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Para crear una propuesta de valor única que atraiga a nuevos huéspedes a un hotel, es fundamental identificar y destacar los aspectos diferenciadores y los puntos fuertes del establecimiento, como ubicación privilegiada, diseño arquitectónico único, servicios exclusivos, experiencias personalizadas, actividades locales auténticas o compromiso con la sostenibilidad. Estos elementos deben comunicarse de manera clara y convincente a través de todos los canales de marketing, enfocándose en las necesidades y deseos específicos del público objetivo para generar un impacto significativo y establecer una conexión emocional con los potenciales huéspedes.

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3 Use digital marketing channels

Digital marketing is essential for reaching and engaging with potential and existing guests in the online world. You should use a variety of digital marketing channels to promote your hotel and showcase your UVP, such as your website, social media, email, online ads, blogs, videos, podcasts, and webinars. You should also optimize your website and online content for search engines, so that your hotel can rank higher and attract more organic traffic. Additionally, you should monitor and measure your digital marketing performance, using tools such as Google Analytics, to track your results and improve your campaigns.

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4 Build relationships with your guests

Marketing is not only about selling your hotel, but also about building relationships with your guests. You should aim to create a positive and memorable guest experience, from the first contact to the post-stay feedback. You should also encourage your guests to share their opinions, reviews, and referrals, and reward them for their loyalty and advocacy. You can use various techniques and platforms to build relationships with your guests, such as personalization, segmentation, automation, CRM systems, loyalty programs, and social media.

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5 Learn from the best

One of the best ways to develop your marketing skills is to learn from the best practices and examples of successful hotel marketers. You can find inspiration and insights from various sources, such as industry publications, blogs, podcasts, webinars, courses, books, and events. You can also network and collaborate with other hotel professionals, mentors, experts, and influencers, and exchange ideas, tips, and feedback. By learning from the best, you can stay updated on the latest trends and innovations in hotel marketing, and discover new ways to improve your marketing strategy and tactics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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kennedy kitonga

Pharmaceuticals Professional
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One thing I have learnt in marketing is to create strong solid partnerships and relationships with clients.That is built by being honest and creative in dealing with clients.

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How can you develop your marketing skills to attract new hotel guests?

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1 Understand your market

2 Create a unique value proposition

3 Use digital marketing channels

4 Build relationships with your guests

5 Learn from the best

6 Here’s what else to consider

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