How can you build an E-commerce business that lasts?

In our experience, you need to ensure you are picking a niche that you can expand. Its way easier to get 20 products to $1,000 a day in sales than 1 product to $20,000. We experienced multiple time with clients where they waited too long to expand their product offerings and pigeonholed themselves into a very niched-down category with limited upside. Always be planning out your 6,12 and 24 month plans with possible innovation to stop this from happening.

One of the most important thing is to choose your niche and products carefully. I have seen brands that got stuck in limited products due to the niche they selected. Always keep your options open. Another important thing is evolution. Brands that dont evolve with time dont grow and at some time they are shut down. Success in ecommerce is all about learning and unlearning.

You can build a lasting eCommerce business with the following tips: 1- Start online sales through Marketplaces because they already have an audience, logistics and security for the buyer. 2-With the consolidation of sales on marketplaces, you will have much better purchasing power with your suppliers. 3- Invest in your own eCommerce only after building a solid foundation in marketplaces. 4- After creating your online store, invest in paid traffic to attract customers and potential customers. 5- After sales on marketplaces and your own online store are consolidated, start creating relevant content on social media.

In my experience, a crucial element for establishing an E-commerce business that outlives others lies in discovering an appropriate product-market fit, reinforced by a distinct brand proposition that delivers real value to customers. To find the most suitable product-market fit, it's essential to comprehend external factors such as the market's size, considering various price-to-benefit scenarios, the growth trends in different categories and subcategories over the last five years, and the performance of competitors to gauge brand elasticity. We can achieve this by offering a compelling value proposition and balancing product benefits and pricing, clearly communicated and reinforced through our brand messaging.

Learn - Unlearn - Relearn _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Learn - all aspects first and start with a small fund. Unlearn - all mistakes based on your strategies, product quality customer feedback and market trends Re-Learn- a new method automatically and apply with better strategy and Enough Fund. That made me successful :) Try it

10 rules for a ecom business to last from my experience in building, running and exiting 20 brands in a matter of 10 years: Niche Focus: Serve a specific market exceptionally well. Community Priority: Ensure customer satisfaction at every touchpoint, aiming to over-deliver. Quality : Maintain trust and loyalty with reliable, high-quality products. User-Friendly: Offer an intuitive, easy-to-navigate website or listing. Diverse Marketing: Use varied channels for brand visibility, avoiding reliance on one. Adaptability: Stay ahead by embracing market trends. Reliable Logistics: Ensure efficient shipping and inventory management. Community: Convert clients into brand ambassadors. Analytics-Driven: Make decisions based on data, not assumptions.

It's kind of subjective. Traditional E-Commerce needs a streamlined process which caters to both demand and supply. Focus on Brand or a Non-Brand approach which is more inclined towards orders only plays a vital role before building a Business plan (BP). Are you ready to bear with the logistics partners or would like to go hassle-free? If you go with the latter one then Digital Commerce would take the place where creating and selling digital products eliminates the cost of logistics and increases orders. Furthermore it comes with a better P&L ratio than traditional E-Commerce.

Produc is the Key.. You need to defcide your product wisely. So here are the basics to take care off 1. Buying Experience A state of the art website awith a fluent user expereicnes with all necessary tool availalable Take ino consideration 1. Product 2. Market 3. Pricing 4. Demand and Supply 5. Inventory Management 6. Supply Chain 7. Order management 8. Fullfilment 9. Returns management 10 . Value added services 11. Dispatch Options 12. Open Box 13. Replacement Your marketing strategy plays a vital role. You need to make sure that your Social Media Marketing is hitting the right audience, Ages, Dempgraphics, Locations etc. Data is important as well as a strong business plan backed by strong forecasts and projections

1. create a positive experience that goes beyond shopping 2. be clear on your target customers, you don't want to start broad, just target specific market first, then use customer-centric approach 3. add hyper-localized strategy in your ingredient 4. encourage user-generated content / user-generated products 5. use digital advertising and incorporate influencer marketing 6. promotions, discounts, flash sales, daily deals are effective to attract emotional buying 7. use most trending social media platforms to reinforce your values 8. create special campaigns designed to support sellers 9. partner-up with big players to speed up early stage growth 10. continuously build your own IPs in addition to establishing a unique standing in the market

A decisão do nicho no E-commerce é estratégica. O texto destaca a importância de equilibrar amplitude e especificidade para se destacar no mercado. A abordagem sugere não apenas foco em demanda e baixa concorrência, mas enfatiza a conexão pessoal e a paixão do empreendedor. Isso cria um cenário onde a diferenciação não é apenas comercial, mas também pessoal, o que pode ser crucial para construir uma base de clientes leal. Essa abordagem holística é uma base sólida para o sucesso empreendedor no E-commerce.

Not just a strong brand identity, but also a strong store image that clearly gives reasons why consumers should shop with your e-commerce business. In this day and age, understanding consumer behaviours and expectations in shopping online is crucial in order to provide these reasons. In other words, don’t just build your e-commerce around your brand and products, but also around your store and your customers.

Brand identity yes but brand experience better. Brands are things you feel not just see. So think about every touchpoint, every opportunity to see and how your brand interacts as well as how it shows up

Branded traffic will be your highest converting. It’ll be the cheapest to buy, the most loyal and have the widest benefits on the e-commerce business as a whole. Therefore brand is everything. A great way to think about building a strong e-commerce brand is ask yourself “how can we genuinely help our customers”. Forget about Google, stop focusing on the search engine, instead focus on the customer and ask is what your doing good enough compared to the competition or not? A philosophy I’ve had for years and educated dozens of e-commerce brands on is: By default an e-commerce store is nothing more than a ‘shop window’ and so why would Google care about a shop window. To win your ecommerce store must become an ‘information resource’

This critical piece is of paramount importance in e-commerce business which gets very little attention. E-commerce is a highly competitive business model with strengths and weaknesses transparently visible to competition and new entrants. Customer insights can be obtained through reviews and ratings leading to a clear understanding of popular product designs and offerings. Branding can only be the differentiator to build loyalty and business sustainability but the same requires focused efforts to utilize opportunities on marketplaces like Amazon, Flipkart, etc. to do content-driven marketing besides investment-driven performance marketing.

Brand identity is only the backbone to continued ‘brand dialogue’. The creation of new compelling stories that new and existing consumers can hook into across all marketing channels keeps the brand fresh and relevant.

Brand Identity plays a critical role to make you stand apart. The brands & the products customer use are a extension of themselves and not just a representation of a company. Depending upon your products your branding could be aspirational, emotional or on product functionality. As always take the decisions based on solid market research & your product. Here are few stats to help you make your decision - 46% of consumers will pay more for products and services from trusted brands. - Fully connected customers to your brand are 52% more valuable than less satisfied customers, while emotionally connected customers have a staggering 306% higher lifetime value. And always utilize the power of social media and referrals for your brand.

Your brand identity is the essence of how you introduce yourself to the world — encompassing your name, logo, slogan, design, style, voice, and overall personality. This identity serves as the visual and emotional representation of your niche, values, mission, and unique selling proposition. A compelling brand identity achieves more than just aesthetics; it becomes a powerful tool for differentiation in a crowded market. By resonating with your target audience, it forges an emotional connection that goes beyond transactional interactions. The strength of your brand identity lies in its ability to build trust, foster loyalty, and enhance visibility, ultimately contributing to the endurance of your E-commerce venture.

Push notifications through native mobile apps have been an incredible way to improve overall brand identity. Having an unlimited # of sends with push allows you to story tell all things brand related, without needing to force a monetized result.

Developing a robust brand identity is pivotal for any enduring E-commerce venture. It encompasses your name, logo, slogan, design, and more, serving as the face of your business. Take this matched with focusing on building your retention strategy and loyalty program to continue to raise your customer lifetime value and turn them into ambassadors.

Building a successful e-commerce business requires a reliable platform. E-commerce SaaS platforms provide essential tools for growth and scalability. They simplify operations, integrate with various services, and offer advanced analytics for understanding customer trends. These platforms enable personalized marketing and streamlined inventory management, crucial for staying ahead in the digital marketplace. Using a SaaS platform like ZenBasket can greatly enhance efficiency, offering a user-friendly and comprehensive solution for e-commerce needs.

For every second over 4-5 seconds of load time, you will lose up to 20% of your visitors. So watching for speed optimization is key. Work with your IT team to load some of the page in stages if you have heavy imagery that is chewing up bandwidth. Also, consider where your users came from when they arrive on your landing page or home page. How can you reinforce that they have arrived at the place they thought they were going? Can you connect between marketing and site experience using the same imagery and branding across platforms? This will help reduce bounce rate.

Providing a better user experience is utmost important in building an E-commerce business that lasts. You should believe in the oft quoted 'change is the only constant' thing. Use data to optimise website experience according to user buying patterns. Do lots of A/B testing. Don't shy away from breaking a few things.

Es muy importante para tener una buena experiencia, pero sobre todo una gran tasa de conversión, tomar en cuenta los siguientes factores: 1) Distintas alternativas de medios de pago. Principalmente en Latam, además de Tarjetas de Crédito y Débito, el efectivo mediante depósitos bancarios y tiendas de conveniencia es sumamente relevante. 2) Proceso de registro corto, ágil y sencillo son indispensables. Cuando es obligatorio registrarse e ingresar demasiada información para poder comprar, la gente desiste de avanzar el proceso de compra. 3) Mostrar disponibilidad de inventario, tiempos de entrega 🚚 y costos de envío claros. La gente quiere seguridad al comprar y no buscan sorpresas o inseguridad para recibir su compra.

Die Schaffung einer optimalen Website-Erfahrung ist entscheidend für den Erfolg im E-Commerce. Denken Sie an Ihre Website als digitales Schaufenster – machen Sie sie schnell, sicher und benutzerfreundlich. Optimieren Sie für Suchmaschinen, verwenden Sie klare Überschriften, überzeugende Texte und starke Handlungsaufforderungen. Verwenden Sie hochwertige visuelle Elemente und detaillierte Produktinformationen. Bieten Sie flexible Zahlungs- und Versandoptionen, einen reibungslosen Checkout-Prozess und soziale Beweise wie Kundenbewertungen. Durch diese Strategien können Besucher gehalten, Konversionen gesteigert und eine herausragende Benutzererfahrung geschaffen werden.

The average person looks at their iPhone 334 times per day. They spend their entire life on apps (not browsers). Think Amazon, Uber, DoorDash, Slack, Email, Banking, Photos, and Social Networks. But it comes to a customer’s very favorite brand... we make them go to their website. The future is mobile first. A brand without a mobile app that speaks to their loyal customers, simply does not have the ability to deliver the mobile CX built around the standard around which customers navigate their lives.

All this is table stakes in eCommerce now. Start with these things, but expand the experience into how you make visitors and customers feel. Add personal touches the big brands you compete with can’t. Fun, direct, regional tone of voice etc.

Creating an optimal website experience is pivotal for e-commerce success. Think of your site as a digital storefront—make it fast, secure, and user-friendly. Optimize for search engines, employ clear headlines, compelling copy, and strong calls-to-action. Use high-quality visuals and detailed product info. Offer flexible payment and shipping, a seamless checkout, and social proof like reviews. Utilize pop-ups and exit offers for engagement, and ensure accessible customer support. These strategies retain visitors, boost conversions, and cultivate a stellar user experience.

The emphasis on a user-friendly website in e-commerce can't be overstated. A fast, secure, and responsive site isn't just a preference; it's essential. Key elements like clear CTAs, high-quality visuals, and an intuitive checkout process directly impact conversion rates. Yet, I believe personalization is a game changer. Tailoring user experience based on customer behavior and preferences can significantly boost engagement and loyalty. Has anyone experimented with personalized content or product recommendations on their site? What were the results in terms of engagement and sales?

A great paid ads and email/retention strategy is crucial here. Also not falling into the trap of diversifying too soon, it's a mistake when people say 'you shouldn't put all your eggs in one basket', if Facebook ads are working for you then double down on them instead of spreading spend around on unproven channels (we have done this with great success and scaled numerous brands to 7-figures before even looking at adding Google/TikTok)

Nowadays a strong social media presence is a must. But think about making that investment work hard for you by repurposing that content elsewhere. When used correctly (making it personalized and shoppable), UGC, influencer and brand social content can be a big force for conversion and revenue.

Focus on building a comprehensive nurture flow for leads and new/repeat customers. 1. Define Objectives: Start with clear goals like boosting retention or increasing repeat purchases. 2. Segment Audience: Use data from sign-ups, reviews, order history to segment your email list. Don't forget about your VIPs! 3. Personalize: Use dynamic fields to include customer names, order history, and personalized product recommendations. 4. Educate: Share how-to guides, blog posts, store features, or product tips. 5. Automate and Optimize: Use tools like Klaviyo or Mailchimp to automate and A/B test your emails. 6. Track and Analyze: Monitor metrics like open rates, click-through rates, and conversions to refine strategies.

Actualmente la inteligencia artificial de las plataformas te permite generar resultados para todo tipo de objetivos desde upper hasta low funnel. Así que es necesario identificar cuáles son tus objetivos de campaña y con base en esto elegir la plataforma que mejor se ajuste a tus necesidades. Con Meta tienes la posibilidad de generar awareness, consideración y acción para tu marca. Con X antes Twitter, tienes la posibilidad de generar alcance y conversación en torno a tu marca. Con Pinterest el objetivo es generar inspiración a los usuarios, si bien existen campañas de alcance y consideración dentro de la plataforma, tu creatividad debe ir enfocada en incentivar al usuario a identificarte como parte de su inspiración cotidiana.

We have a number of clients that have built a good email list of customers and a committed social media following. They use these audiences with product launches to get the velocity of sales on Amazon to give their products the boost they need.

Building an email list that customers regularly open is THE gold for building a lasting and profitable eCommerce business. Remember, treat those email addresses with courtesy, rather than constant sales messages. Great platform to use is Klaviyo.

Recently witnessed a eCom which sells garden items, with zero paid ads but getting Millions in revenue, how is that possible ?? because the customers were created even prior business launch, the founder has a youtube channel, slowly build audience in both Youtube and Facebook for his garden videos and already viewers started to ask him for garden products. running ads is not what social media for, it is to build the community and brand advocates for your eCom

Email marketing and social media: A powerful combination for e-commerce success By seamlessly integrating email marketing and social media, e-commerce businesses can create a more engaging and effective customer experience. Email marketing can be used to nurture leads and customers throughout the sales funnel, while social media can be used to build relationships, drive traffic, and promote products and services.

Email & Social Media: Your E-Commerce Amplifiers Email marketing? It's your digital wingman, sliding into inboxes with hot deals and the latest scoop. Social media? That's your online hype person, turning followers into fanatics and spreading your brand's gospel. Together, they're a powerhouse combo for your E-commerce empire. Think segmentation with style, product teasers that spark buzz, and building a community that's in it for the long run. They're not just tools for sales – they're your secret sauce for lasting customer relationships and brand loyalty. Use them wisely, and watch your E-commerce game level up!

Data and use of Power Bi helps you start your day and work on the loopholes. It gives you the best direction and let you evaluate where development is required and where you need more control. We transformed our business with 4X growth after implementation of Bi.

In a weekly basis track Gross Margin, expenses and percentage of revenue spent on advertising. This will keep your business on the straight and narrow and help it ride out tough times.

Businesses that last are the ones that have sustainable margins and who invest these margins in understanding their customers. Collecting and analyzing customer data is the holy grail of eCommerce. So, no matter what you start with understanding what your customers want and keep improving and or pivoting is what will build an eCommerce business that will last.

Focus on client retention. As CPA's increase, understanding you can offset profitability issues by maintaining and deepening the relationship is key to building a sustainable and profitable biz.

Data analysis is crucial in shaping a sustainable e-commerce business. This section rightly highlights the importance of understanding customers, market dynamics, and internal strengths and weaknesses through data. Tracking KPIs is key, but it's also vital to know which metrics matter most to your specific business. Which KPIs have others found most effective in identifying top-selling products? Leveraging data not only to spot trends but also to predict future customer behavior can set a business apart. I'm curious, how have others utilized data in innovative ways to solve problems or craft new strategies? Remember, data is not just about numbers; it's about stories and insights that drive better business decisions.

Test, test, test and test some more. Do the research - find out where the biggest drop off is on your website, speak to your customers to find out what is important to them, and why they haven't been purchasing, and use this data to improve your website. Sometimes its the usability that is the issue (poor navigation, basic search etc) Sometimes its anxiety (you're not answering their questions & concerns) and sometimes its a lack of motivation (they don't see how your product actually benefits them). Find out what the problem is, and test some solutions.

If you don't have enough data, Study and Analyze the benchmark and competition till you get your own data that you can rely on.

Nowadays managing and siphoning data is easier than ever. There's no way around it, you need to analyze your data, otherwise you're simply shooting blindly. If you're starting on your own, trial and error is the only way around it. Testing will eventually get you to the KPIs you want and the conversion rates you want. Always good to stay informed on what works, cause it changes. What worked 6 months ago, might be obsolete, adaptability is key. So... Test, test, test. And then test some more.

You have to build retention in from day zero not day one. Think about the easiest and highest impact way to add continued value to your customer the moment they purchase. Don’t just set up a fancy email flow and call it “retention”. Actually add value. Plenty of brands doing this you can draw inspiration from. Don’t be afraid to diversify sales channels m if it means retaining customers more efficiently. Margins and pricing strategies also come into play here to ensure there’s plenty of meat on the bone. Lastly, radical customer satisfaction. In e-commerce, you live and die by reviews. Whatever the cost is to make it right, it’s not worth the infinite loss that can come from a sub par customer service experience.

In my opinion and on top of everything else, a strong e-commerce brand can’t grow or sustain itself unless Fulfillment and the Last mile contribute as they are critical components that significantly impact customer satisfaction, and the overall success of online businesses. Fulfillment refers to the process of receiving, processing, packaging, and delivering orders to customers and is the backbone of any e-commerce business. while the Last mile pertains to the final stage of the delivery process, ensuring the product reaches the customer's doorstep and often the most challenging stage of the delivery process. Both play a pivotal role in shaping the customer experience and influencing the competitiveness of e-commerce businesses.

Test early, fail fast and try try again. Here’s what I think is most important. 1. If you are an Omnichannel brand doing DTC: ensure you don’t compete with your own legacy customers. Offer something unique that is impractical in other channels (personalization, collectibles, long-tail items, subscriptions…). Keep an eye on your total sales and share of market. Manage for incremental profitable growth. 2. If you are an Entrepreneur: make sure your customers’ Life Time Value (LTV) is greater than your Customer Acquisition Costs (CAC). You’ll need a wide assortment of replenishable items and not just one-timers. Keep an eye on your profits and manage with unit economics. Strive to cover fixed costs with sales from existing customers.

E-commerce should use customer-centricity in the long run to maintain sustainable business success and competitive differentiation. Customer-centricity is a business strategy focused on identifying and nurturing the most valuable customers to maximize profitability. This approach enhances profitability, as resources are allocated effectively to high-value customers. It enables tailored marketing and services, fostering long-term relationships and customer loyalty. Customer centricity is data-driven, allowing for informed decision-making and more efficient resource use. It also provides a competitive edge in crowded markets and guides product development by aligning with lucrative market segments.

The biggest element is always innovating and killing things quickly. Don't be afraid to launch 10 products and then kill off 8 of them 4 months later. If you only wait for home runs you'll doomed to fall behind.

eCommerce is not a 'silver bullet' nor a business model. With a sound businessmodell, a strong well suited organisation an ecommerce channel can and will boost both topline and bottom line. But its not a 'magic channel' that will make profitable businesses out of rubbish companies. That said, most of our profitable e-commerce businesses are omnichannel, e.g. having both a retail or B2B channel(s) as well as a digital channel(s).

Always be looking to optimize what you do and always be innovating. A company that stands still will be left in the pages of history.

Focus on the business and customers first and channel second. Ecom is not a good business definition more a channel definition.

Failure to experiment leads to stagnation, enabling competitors to outpace you. Embrace a number-driven mindset, obsessively seeking incremental improvements through each experiment. Don't fear trying new things, as not attempting is a greater loss than any potential failure—learning and growth stem from pushing boundaries.

LTV is a king. CAC always grows, so only increasing frequency and AOV can make your e-commerce sustainable. My favorite approach is to build a unique loyalty program based on the gamification, subscription, and valuable benefits principles. 💡 Let's discuss how to create perfect loyalty for your business. DM.

Excellent insight on the foundational steps of building a lasting e-commerce business. Beyond these, I believe understanding customer psychology is crucial. For instance, how do your products make customers feel? Do they evoke a sense of belonging, achievement, or security? Additionally, consider the power of storytelling in branding. Stories not only convey values but also create emotional connections. Has anyone else found success in weaving their brand's story into every customer touchpoint? Remember, in the e-commerce world, it's not just about selling products; it's about selling experiences and stories that resonate with your audience.