How do you create a consistent story across multiple sales channels and touchpoints?

1 Define your core message

The first step to creating a consistent story is to define your core message. This is the main idea or value proposition that you want to communicate to your prospects. Your core message should be clear, concise, and compelling. It should answer the question: why should your prospects care about your solution? Your core message should also be aligned with your target audience, their needs, challenges, and goals. You can use a simple formula to craft your core message, such as: [Your solution] helps [your audience] achieve [their desired outcome] by [your unique benefit].

2 Adapt your story to each channel and touchpoint

The second step to creating a consistent story is to adapt your story to each channel and touchpoint. This means that you need to tailor your story to the format, purpose, and context of each communication medium. For example, an email story might be shorter and more focused than a webinar story, while a social media story might be more casual and conversational than a face-to-face meeting story. You also need to consider the stage of the buyer journey and the level of interest and awareness of your prospects. For example, an early-stage prospect might need more education and awareness than a late-stage prospect who is ready to make a decision.

4 Incorporate feedback and data

The fourth step to creating a consistent story is to incorporate feedback and data from your prospects and customers. This means that you need to listen and learn from their questions, objections, comments, and testimonials. You can use feedback and data to refine and improve your story, as well as to add credibility and social proof. For example, you can use customer stories, case studies, reviews, and ratings to demonstrate how your solution has helped others achieve their goals. You can also use data and statistics to back up your claims and show the impact and results of your solution.

5 Practice and test your story

The fifth step to creating a consistent story is to practice and test your story across all channels and touchpoints. This means that you need to rehearse and refine your story until you feel confident and comfortable delivering it. You can practice your story by yourself, with a colleague, or with a coach. You can also test your story by measuring its effectiveness and performance. You can use metrics such as open rates, click-through rates, engagement rates, conversion rates, and feedback scores to evaluate how well your story is resonating with your prospects and customers.