How can you build your personal brand to showcase resilience in Functional Training?

Partner with influencers and experts in the niche. Joint webinars, workshops, or co-authored content, can expand your reach and credibility within the community while introducing your brand to new audiences.

Definite your niche is important but don’t forget you also have the option to “mash” and combine. Feel free to “cross-populate “ idea and even niche to wider your audiences

Niches do not have to be flashy when creating a brand. A brand can revolve around the fundamentals - not so sexy to teens but incredibly important to performance and sure to catch their parent’s eye. You can look for a niche that is directed at a population you enjoy. A better way to go about finding a niche though would be analyzing the population around you. Target a population that can benefit from your skill set. I find it extremely easy to fill my schedule by tailoring my advertisement to large populations with common problems that value my educational background in physical therapy, strength and conditioning, and sport science. Tailor your knowledge base to market to your client base and you will have a full schedule all the time.

Many times your best customers will be older than versions of you in some way or another. This is the best because you then have a lot of information to share with them.

Demonstrate resilience in Functional Training by consistently pushing personal limits, embracing challenges, and sharing success stories on platforms like social media. Showcase your expertise through content creation and actively engage with the fitness community to build a strong and resilient personal brand in Functional Training.

Share success stories of individuals who have benefited from your functional training methods. Showcase their journey, emphasizing the transformations they've experienced.

Just like a stand up comedian. Quality content needs to be tested and stand tested in the face of time. So , explore, create and try different ideas.

Consistency is the Most important It shows growth on everyone's part and it shows trust. The people that you are working with become more than clients, to be there is important. When you do naturally care, the words do as well.

I believe the foundation of your personal brand is your track record of success, which differentiates you from everyone else. No one has your track record of success in providing the same products or services. Remember, when building relationships that other person only cares about WIIFM, they don't want to hear about what you do. They want to know how establishing a relationship with you will benefit them. Attempt to establish lifelong relationships with all your contacts by showing your value and always nurture the relationships.

Offer exclusive content or resources, such as e-books, guides, or access to a private community, to your most engaged followers. This creates a sense of belonging and incentivizes others to become part of your inner circle, enhancing your brand's perceived value.

Give your audience to platform or community to keep connected. It can be telegram group, your social media acct . Instagram , so don’t forget to update your social media platform to engage your community members. So they can feel closer to you .

Hey if you are weird or feel introvert. Be that person. The market is big enough for everyone . It can also be your unique personal brand.