You’re a Functional Training professional. How can you make your personal brand stand out?

2 Create a portfolio

Another way to demonstrate your value and expertise is to create a portfolio that showcases your work and results. A portfolio can include testimonials, case studies, before-and-after photos, videos, or any other evidence that illustrates how you have helped your clients achieve their goals. A portfolio can also highlight your credentials, certifications, awards, or publications that prove your qualifications and credibility. You can use your portfolio to attract potential clients, impress employers, or apply for grants or scholarships.

3 Build a network

Networking is essential for any professional, but especially for Functional Training professionals who rely on referrals and word-of-mouth to grow their business. Building a network means connecting with other professionals in your field, as well as related fields, such as nutritionists, physiotherapists, or coaches. You can also network with potential or existing clients, media outlets, influencers, or organizations that share your values and vision. Networking can help you gain exposure, learn new skills, find opportunities, and create partnerships.

4 Share your story

People are more likely to trust and relate to a person than a product or a service. That's why sharing your story can help you create a memorable and authentic personal brand. Your story can include your background, your motivation, your challenges, your achievements, and your vision. You can share your story through your website, blog, social media, podcast, or any other platform that reaches your audience. Sharing your story can help you inspire, educate, and engage your followers, and build a loyal community around your brand.

5 Keep learning

The Functional Training field is constantly evolving and expanding, and so should you. To stay ahead of the curve and maintain your competitive edge, you need to keep learning and updating your skills and knowledge. You can do this by taking courses, attending workshops, reading books, listening to podcasts, or following experts in your niche. Keeping learning can help you offer better services, create more value, and establish yourself as a leader and an innovator in the Functional Training field.