A continuación, te explicamos cómo puedes reconstruir tus habilidades y cualificaciones como profesional de la estrategia digital después de un despido.

Take time to ponder, reevaluate your job goals, and address the essentials. Update your résumé, portfolio, and 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞. Network, apply for employment that matches your abilities and expertise, be open to contract and freelance work, prepare for interviews, and be positive and persistent. You have got this!

Have you been laid off but are looking to recover in digital strategy or don't know where to start? You must first try taking stock. You can evaluate the areas where you are skilled using which tools and platforms? Go ahead and investigate real market trends as well as pinpointing any lacunae therein. Fill in these particular gaps for instance via online courses or voluntary assignments that certify your expertise for this purpose-even more refreshingly pointing out just how different-you can position yourself better for one more win at the digital strategy game

Rebuilding your skills and qualifications as a Digital Strategy professional after a layoff begins with a thorough assessment of your current skills. Identify which skills are still relevant and which areas require improvement or updating. Use tools like self-assessment quizzes, feedback from peers, and performance reviews to gain a clear understanding of your strengths and weaknesses. This assessment will help you pinpoint specific areas that need development, allowing you to focus your efforts on acquiring the most critical and in-demand skills in the digital strategy landscape.

Estratégia digital tem o mesmo padrão de comportamento do setor de tecnologia: mudança constante. Por um lado, certos valores não mudam: a ideia, o conhecimento do público, entendimento dos desafios de negócio. Ao mesmo tempo, a tática da comunicação está sempre em mudança porque ela está ligada aos objetivos de negócio das plataformas. Por isso é importante entender os pontos cegos do seu conhecimento e estar sempre conectado na literatura sobre o tema.

Post layoffs, utilize your time 1) Join a course if possible to upskill yourself. 2) See regular YT videos of a good channel 3) Read blogs & articles to find out the trends 4) Network with people. Meet them physically. 5) Apply on all open positions

Don't panic. As a digital strategist, your skills are in demand. Upskill in hot areas like AI or Web3 through online courses (Coursera, Udemy). Network relentlessly on LinkedIn and at meetups. Take on freelance gigs to stay sharp and build a portfolio (Upwork, Fiverr). Polish your personal brand – revamp your LinkedIn, create a website, share insights on social media. Stay informed with industry news and blogs. Most importantly, don't give up! With persistence and a proactive approach, you'll be back in the game soon.

Staying abreast of the latest trends is crucial for reestablishing yourself as a digital strategy professional. Regularly read industry blogs, follow thought leaders on social media, and subscribe to newsletters from reputable sources like HubSpot, Moz, and Gartner. Enroll in courses and attend webinars that cover emerging trends such as AI in marketing, data-driven decision making, and advanced SEO techniques. Engaging with these trends not only enhances your knowledge but also demonstrates your commitment to staying current, making you more attractive to potential employers and better equipped to navigate the evolving digital landscape.

Join WhatsApp groups, Slack channels, and other active discussion forums. The content within those would be helpful, but what is more helpful is that they will open up your learning to other learning mediums.

As plataformas digitais impactam a sociedade, e as pessoas impactadas publicam nas plataformas, no famoso ciclo sem fim. Por exemplo, "uso de IA" tem a ver com aspectos técnicos (quais ferramentas, melhores, prompts) mas também é necessário entender como as pessoas enxergam o impacto da IA em suas vidas. Isto também é material para suas estratégias de comunicação.

Rebuilding skills after a layoff involves a thorough assessment of your current capabilities compared to industry demands. Start by reviewing job postings and industry standards in digital strategy to identify skills gaps. Consider leveraging online assessments and feedback from peers to get a realistic view of your strengths and areas for improvement. Use this information to create a targeted learning plan that addresses specific needs, ensuring you can meet or exceed the requirements for roles you aspire to in digital strategy. This strategic approach will enhance your employability and confidence in re-entering the job market.

There are a number of online courses you can take; it is essential to know what type of digital marketing you want to do and build a learning journey from that. Scan job adverts to see which skills are in demand, and use platforms such as CXL or HubSpot to start upgrading your skills.

O trabalho com comunicação não é como um esporte, onde há um vencedor e um perdedor. A força está na troca com a comunidade. Como disse uma vez Austin Kleon "ache sua cena". Eu prefiro dizer "vá procurar a sua turma". Não tenha medo de perguntar e provocar, os bons profissionais vão ficar felizes com a troca.

Networking is a powerful tool for career advancement, especially after a layoff. Engage with digital strategy communities on social media and professional networking sites. Participate in discussions, share insights, and connect with industry leaders and peers. This visibility can lead to new opportunities and valuable connections who can offer advice, mentorship, or job leads. Online networking also keeps you informed about the latest industry news and job market trends. At AceDigital, we emphasize the importance of leveraging online networks to rebuild and advance your career.

Estamos em ano de eleições municipais. E se você aproveitasse para apoiar uma candidatura que você acredita, fazendo a estratégia digital da campanha? Assim você coloca seus conhecimentos em prática e ainda forma portfolio.

Showcase your expertise by building an impressive portfolio of your work. Include successful digital strategy campaigns you've led, analytics reports you've generated, and other relevant projects. A well-crafted portfolio demonstrates your capabilities and provides tangible proof of your skills and achievements. Ensure your portfolio is easily accessible online and highlights your strategic thinking, creativity, and ability to drive results. At AceDigital, we stress the importance of a robust portfolio to effectively showcase your expertise and attract new opportunities.

Finding a mentor can accelerate your career rebuilding process. In my own experience, after a layoff, I reached out to a seasoned digital strategist I admired on LinkedIn. Their guidance helped me navigate industry changes, refine my skills, and rebuild my confidence. A mentor can provide personalized advice, introduce you to valuable contacts, and offer insights that you might not gain through self-study alone. Establishing a mentor-mentee relationship can significantly enhance your professional growth and open doors to new opportunities in digital strategy.

Connecting with a mentor in the digital strategy field can provide invaluable guidance and support during your career rebuild. A mentor can offer personalized advice, help you navigate industry challenges, and introduce you to important contacts. For example, after my layoff, a mentor helped me identify key skills to develop and recommended specific online courses that greatly enhanced my qualifications. Engaging with a mentor can accelerate your learning process and open up new opportunities in your professional journey.

As someone who has been laid off twice due to COVID-19, it felt like my world was shattering. Take the opportunity to reevaluate the journey you were on and what you really want from your role.