Marketing teams that struggle to manage campaigns in Marketo love how easy and intuitive HubSpot is.
Customers rated HubSpot Marketing Hub 20% better at helping design, automate, and analyze multi-asset campaigns compared to Marketo1
Customers rated HubSpot Marketing Hub 19% more effective in decreasing the time needed to launch campaigns compared to Marketo1
Customers rated HubSpot Marketing Hub 25% better at helping save time through automation compared to Marketo1
Marketo’s inbound capabilities were quite limited and were more focused on outbound, email automation, and tracking. Even leveraging those capabilities was cumbersome; the user interface was not as intuitive as HubSpot’s.
HubSpot is incredibly intuitive and easy to use. It's built for marketers and not just developers. With a bit of training, someone that has just onboarded can roll out a campaign in only two or three weeks. We couldn’t do that with Marketo.
The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes.
Marketo is a legacy product that is challenging to learn and implement. HubSpot is easy to set up and use, resulting in better business value.
Marketo is primarily built for account based marketing and email nurturing. HubSpot is a complete, full-funnel marketing solution for attracting, nurturing, and engaging customers.
Marketo is not a CRM and does not include unified customer profiles. HubSpot includes a Smart CRM, providing a single view of the customer for richer targeting and personalization.
Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Marketo.
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Marketo pricing may look pretty straightforward, but there’s lots of add-ons and supplemental costs that can rack up fast.
HubSpot's marketplace of 1,600+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
HubSpot's Professional and Enterprise editions offer bi-directional syncing with Salesforce for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation.
Check out a few of the many customer stories below:
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were software decision makers ages 18-65. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.