Headless CMS Software Market Outlook (2022 - 2032)

The headless CMS software market size is anticipated to develop at a CAGR of 22.1% from 2022 to 2032, with an estimated market size of US$ 751.6 Million in 2022 and US$ 5,528.5 Million by 2032.

The adoption of headless CMS software results in improved security and performance, and headless CMS may promote flexibility, scalability, and localization, which is driving the growth of the global headless CMS software industry. It is projected that over the projection period, the increasing demand for headless CMS in the BFSI sector and the advent of hybrid CMS are likely to propel the market's expansion. The market for headless CMS software is developing steadily, with major players increasingly adopting strategies.

  • Frontend developers can use frontend frameworks and integrate content utilizing APIs like XML (Extensible Markup Language) or JSON (JavaScript Object Notation) through RESTful communication when working with headless CMS software.
  • The frontend development process is simplified by the usage of headless CMS software, which also enables frontend teams to completely concentrate on the user experience, graphical appeal, and website accessibility.
  • Regular security updates and other maintenance issues that come with utilizing a traditional CMS like Drupal or WordPress are made easier by the enhanced security capabilities.
  • Headless CMS is more popular among many enterprises due to the improved security and performance it offers.
Attributes Details
Headless CMS Software Market CAGR (2022-2032) 22.1%
Headless CMS Software Market Size (2022) US$ 751.6 Million
Headless CMS Software Market Size (2032) US$ 5,528.5 Million

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Growth Driving Factors of the Headless CMS Software Industry

“Rising demand for headless CMS software in the industrial sector in both developing and developed countries.”

The global market for headless CMS software is expanding due to the increased need for an infinite number of frontends, flexible frontend design, and dynamic data availability, as well as the possibility to integrate multiple programming languages and continuity via decoupling. The increased security and performance provided by headless CMS software, as well as the capabilities of headless CMS to boost flexibility, scalability, and localization, drive the headless CMS software's future trends.

Challenges and Restraints in the Headless CMS Software Industry

The improved security features mitigate the challenges in the headless CMS software industry associated with regular security upgrades and other maintenance concerns that come while using conventional headless CMS software such as Drupal or WordPress. Furthermore, technical flaws and errors, a scarcity of trained professionals, intense competitive pressure, and a shift from the traditional approach are the restraints of the headless CMS software industry.

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Rising Adoption of AI and IoT to Create Lucrative Opportunities for the Players in Market

The rise in partnerships and acquisitions is expected to provide significant potential in the headless CMS software sector for BFSI institutions, as it allows backend developers to build, consolidate, and optimize their whole content in a single repository. Frontend designers and developers may construct an appropriate presentation for the information before transmitting it to a mobile app, website, chatbot, or other Internet of Things (IoT) headless CMS software device.

Headless CMS software's flexibility in content development, storage, and delivery has expanded its appeal among BFSI institutions, allowing them to give more personalized experiences across the multiple communication channels utilized by clients. A headless CMS enables businesses to produce content that isn't bound to a certain output. Content is instead delivered as data via an API. Since there is no front-end delivery layer to decide this, a headless CMS is indifferent about how or where information is displayed to end users.

Which Enterprise Size is Leading the Headless CMS Software Market?

By enterprise size, large enterprises (500-999 employees) dominated the market with a share of 24.2%. Restricted implementation among SMEs due to added hurdles and expenses stifles market growth. Furthermore, government measures to establish expanded cloud infrastructure drive demand for cloud-based solutions, particularly among SMEs.

The growing number of colleges, institutions, and medical laboratories boosts demand for headless CMS software among market SMEs. Furthermore, as digitization increases, some SMEs are shifting their attention to online presence, bolstering headless CMS software market key trends and opportunities.

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Which is the Dominating Solution Segment in the Headless CMS Software Market?

By solution, headless CMS software held more than 71.2% share of the market in 2021. This is because headless CMS software is more popular than on-premise software since it is less expensive and has a robust network infrastructure in developed nations. Furthermore, companies in the headless CMS software industry are focusing on security concerns to remove the possibility of cyber-attacks.

This factor is fueling the headless CMS software market growth by creating a huge demand for headless CMS software from end users. When deciding on the deployment method of headless CMS software, a user must consider the timetable, technical constraints, security regulations, prior technological investments, and vendor choices.

Regional Analysis of the Headless CMS Software Industry

Rising Demand for Headless CMS Software in SMBs in the U.S. Aids the Region to Dominate Market

The U.S. headless CMS software market is maturing and is predicted to grow at a CAGR of 18.7% throughout the forecast period, owing to current content management technology breakthroughs and upgrades. Furthermore, the region's mainstream adoption of advanced content management methods, such as automation, content generation, marketing analytics, and content personalization, has contributed to a growth in demand for headless CMS software among various small and medium companies (SMBs) in recent years.

The U.S. holds the greatest share of 21.5% in the headless CMS software market, owing to its location at the epicenter of digital transformation. The growing number of mid and large-scale IT organizations in the United States and Canada contributes to the leading headless CMS software industry.

Germany to Hold Highest Growth Potential in Global Headless CMS Software Market

Due to rapid industrialization and advanced technology, Germany is expected to hold a 12.1% share in the headless CMS software market, generating lucrative potential opportunities at the fastest CAGR of 22.6% during the forecast period. Players in the region are expected to have considerable business opportunities due to increased demand for IT services and the region's preference for headless CMS software.

Headless CMS Software Industry in Japan to Grow Considerably during the Forecast Period

The Japan headless CMS software market is expected to witness one of the high growth rates of 21.1% during the forecast period. The rising demand for robust CMS marketing is one of the major factors behind the headless CMS software market expansion. Furthermore, the growing need for actionable content management system statistics contributes to the rise of demand for headless CMS software. Furthermore, the growing demand for actionable content management system data contributes to the adoption of the headless CMS software market in the region.

On top of that, government-enforced lockdowns in nations such as India, China, and Japan have fueled demand for headless CMS software, leading to the region's quick development in the headless CMS software market.

Some Key Facts Why Startups are Turning to Headless CMS Software

  • As per the survey, 86% of individuals are extremely positive about the Headless CMS.
  • In contrast, 23% of people who use Headless CMS, or 66% of people, adore it.
  • 35% of marketers reported a better user experience after switching to Headless CMS, and 43% said they are less reliant on IT.
  • Technology accounts for more than one-third, or 33% of the marketing expenditure. Infrastructures such as Content Management Systems and Web Content Management Systems consume 28% of the expenditure.
  • Over 90% of businesses confront the issue of translating their material into numerous languages. Only 30% of firms, on the other hand, link their content management system with language service providers or translation management systems.
  • 91% of people like to pick up where they left off when calling a customer care person, and 89% prefer not to repeat themselves.

How Competition Influences the Headless CMS Software Market?

The latest market research report on headless CMS software shows that the legacy players are concentrating on delivering solutions that meet specific needs, such as the installation of various technologies and the update and extension of current systems that are likely to provide players in the headless CMS software industry with new trends & opportunities.

Many businesses are increasingly utilizing digital platforms for conversions, engagements, and income generation. As a result, platforms that manage online experiences, such as headless CMS, have become mission-critical applications for many businesses.

Furthermore, firms investing in headless CMS are re-evaluating their platform needs and ensuring that CMS can handle prolonged work-from-home (WFH) times, evolving marketing tactics, and increased web traffic. To accommodate the fast-changing business environment, companies are also modifying their CMS needs to allow self-service for customers, workers, and partners. Furthermore, companies are focused on client involvement in a cost-effective and personalized manner through the channel of their choice, as well as automating and simplifying operations to save costs and satisfy the ever-expanding consumer needs instantaneously.

For example, Burger King has multiple smart menu boards placed in its US outlets. The fast-food behemoth may use a headless CMS to make real-time updates and changes to menu items and pricing, as well as publicize new offers and promotions on the fly. These interactive menu boards provide a more engaging consumer experience.

Recent Developments in the Headless CMS Software Market

  • Agility Inc. presented new price plans for their product in 2020. The firm established regular, pro, and enterprise plans for US$ 47 per month, US$ 579 per month, and US$ 2,500 per month, respectively, under the new price options.
  • ButterCMS will release a new upgrade for its headless CMS in 2020. The content modeling feature has been improved in this release to improve user experience.
  • Norsk Telegrambyr, a Norwegian news agency, put Superdesk Planning Component into production in July 2018. (NTB). The component is a new module for our open-source headless CMS Superdesk that will enable users to integrate editorial planning into their workflows and boost operational efficiency.

Key Players

  • Agility Inc.
  • Contentful
  • ButterCMS
  • Contentstack LLC
  • DOTCMS INC.
  • GraphCMS GmbH
  • Kentico Software s.r.o.
  • Mura Software
  • Quintype Technologies Pvt Ltd
  • Zesty.io Platform, Inc.

Scope of the Report

Attribute Details
Growth Rate CAGR of 22.1% from 2022 to 2032
Base Year of Estimation 2022
Historical Data 2017 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in US$ Million and Volume in Units and F-CAGR from 2022-2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis
Key Segments Covered By Solution, By Enterprize Size, By Region
Regions Covered North America; Latin America; Europe; East Asia; South Asia; Middle East & Africa; Oceania
Key Countries Profiled The USA, Canada, Brazil, Mexico, Germany, Italy, France, The UK, Spain, Russia, China, Japan, India, GCC Countries, Australia
Key Companies Profiled Agility Inc.; Contentful; ButterCMS; Contentstack LLC; DOTCMS INC.; GraphCMS GmbH; Kentico Software s.r.o.; Mura Software; Quintype Technologies Pvt Ltd; Zesty.io Platform, Inc.
Customization & Pricing Available upon Request

Key Segments

By Solution:

  • Headless CMS Software
  • Headless CMS Service

By Enterprise Size:

  • Small Offices (1-9 employees)
  • Small Enterprises (10-99 employees)
  • Medium-sized Enterprises (100-499 employees)
  • Large Enterprises (500-999 employees)
  • Very Large Enterprises (1,000+ employees)

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the CAGR of the Headless CMS Software Market?

The headless CMS software market is projected to have a CAGR of 22.1% through 2032.

What is the Status of the United States in the Headless CMS Software Market?

The United States headless CMS software market is estimated to reach US$ 1,300 Mn by 2032, increasing at a CAGR of 19.8% through 2032.

Which Segment Leads in the Headless CMS Software Market by Deployment Type?

Cloud leads the headless CMS software market with a projected CAGR of 18.5% by 2032.

What is the Growth Estimated for the Headless CMS Software Market by 2032?

The headless CMS software market is predicted to grow US$ 5,528.5 Mn by 2032.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Deployment Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) Analysis By Deployment Type, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Deployment Type, 2022-2032
        5.3.1. Cloud
        5.3.2. On-premise
    5.4. Y-o-Y Growth Trend Analysis By Deployment Type, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Deployment Type, 2022-2032
6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Enterprise Size
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) Analysis By Enterprise Size, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Enterprise Size, 2022-2032
        6.3.1. SMEs
        6.3.2. Large Enterprises
    6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2022-2032
7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
    7.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. South Asia
        7.3.5. East Asia
        7.3.6. Oceania
        7.3.7. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    8.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    8.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        8.2.1. By Country
            8.2.1.1. U.S.
            8.2.1.2. Canada
        8.2.2. By Deployment Type
        8.2.3. By Enterprise Size
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Deployment Type
        8.3.3. By Enterprise Size
    8.4. Key Takeaways
9. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Deployment Type
        9.2.3. By Enterprise Size
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Deployment Type
        9.3.3. By Enterprise Size
    9.4. Key Takeaways
10. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. U.K.
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Deployment Type
        10.2.3. By Enterprise Size
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Deployment Type
        10.3.3. By Enterprise Size
    10.4. Key Takeaways
11. South Asia Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. India
            11.2.1.2. Malaysia
            11.2.1.3. Singapore
            11.2.1.4. Thailand
            11.2.1.5. Rest of South Asia
        11.2.2. By Deployment Type
        11.2.3. By Enterprise Size
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Deployment Type
        11.3.3. By Enterprise Size
    11.4. Key Takeaways
12. East Asia Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By Deployment Type
        12.2.3. By Enterprise Size
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Deployment Type
        12.3.3. By Enterprise Size
    12.4. Key Takeaways
13. Oceania Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. Australia
            13.2.1.2. New Zealand
        13.2.2. By Deployment Type
        13.2.3. By Enterprise Size
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Deployment Type
        13.3.3. By Enterprise Size
    13.4. Key Takeaways
14. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Deployment Type
        14.2.3. By Enterprise Size
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Deployment Type
        14.3.3. By Enterprise Size
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. U.S.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Deployment Type
            15.1.2.2. By Enterprise Size
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Deployment Type
            15.2.2.2. By Enterprise Size
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Deployment Type
            15.3.2.2. By Enterprise Size
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Deployment Type
            15.4.2.2. By Enterprise Size
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Deployment Type
            15.5.2.2. By Enterprise Size
    15.6. U.K.
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Deployment Type
            15.6.2.2. By Enterprise Size
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Deployment Type
            15.7.2.2. By Enterprise Size
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Deployment Type
            15.8.2.2. By Enterprise Size
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Deployment Type
            15.9.2.2. By Enterprise Size
    15.10. India
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Deployment Type
            15.10.2.2. By Enterprise Size
    15.11. Malaysia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Deployment Type
            15.11.2.2. By Enterprise Size
    15.12. Singapore
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Deployment Type
            15.12.2.2. By Enterprise Size
    15.13. Thailand
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Deployment Type
            15.13.2.2. By Enterprise Size
    15.14. China
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Deployment Type
            15.14.2.2. By Enterprise Size
    15.15. Japan
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Deployment Type
            15.15.2.2. By Enterprise Size
    15.16. South Korea
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Deployment Type
            15.16.2.2. By Enterprise Size
    15.17. Australia
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Deployment Type
            15.17.2.2. By Enterprise Size
    15.18. New Zealand
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Deployment Type
            15.18.2.2. By Enterprise Size
    15.19. GCC Countries
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Deployment Type
            15.19.2.2. By Enterprise Size
    15.20. South Africa
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2021
            15.20.2.1. By Deployment Type
            15.20.2.2. By Enterprise Size
    15.21. Israel
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2021
            15.21.2.1. By Deployment Type
            15.21.2.2. By Enterprise Size
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Deployment Type
        16.3.3. By Enterprise Size
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Agility Inc.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. Contentful
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. ButterCMS
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. Contentstack LLC
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. DOTCMS INC.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. GraphCMS GmbH
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Kentico Software s.r.o.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. Mura Software
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. Quintype Technologies Pvt Ltd
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. Zesty.io Platform, Inc.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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