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016 Hooked by Nir Eyal

FromThe Marketing Book Podcast

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016 Hooked by Nir Eyal

FromThe Marketing Book Podcast

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Length:

26 minutes

Released:

May 1, 2015

Format:

Podcast episode

Description

Hooked: How to Build Habit-Forming Products by Nir Eyal

Released:

May 1, 2015

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
26 min listen
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036 The Passion Conversation by Geno Church: "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing" by Robbin Phillips, Greg Cordell, Geno Church, and John Moore by The Marketing Book Podcast
37 min listen
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040 The Content Revolution by Mark Masters: "The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters by The Marketing Book Podcast
28 min listen
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005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
25 min listen
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008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
32 min listen
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037 Optimize by Lee Odden: "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden by The Marketing Book Podcast
28 min listen
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003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
37 min listen
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013 Digital Relevance by Ardath Albee: Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee by The Marketing Book Podcast
30 min listen
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014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
28 min listen
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010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
25 min listen
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019 Audience by Jeffrey K. Rohrs: Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs by The Marketing Book Podcast
39 min listen
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011 The Mobile Commerce Revolution by Tom Webster: The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden by The Marketing Book Podcast
24 min listen
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000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
3 min listen
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016 Hooked by Nir Eyal: Hooked: How to Build Habit-Forming Products by Nir Eyal by The Marketing Book Podcast
26 min listen
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001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
27 min listen
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049 The Challenger Customer by Pat Spenner: "The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman by The Marketing Book Podcast
31 min listen
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021 The Automatic Customer by John Warrillow: The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow by The Marketing Book Podcast
26 min listen
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007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
24 min listen
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004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
27 min listen
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066 The Agile Marketer by Roland Smart: "The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! by The Marketing Book Podcast
49 min listen
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056 Town Inc. by Andrew Davis: "Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy." by Andrew Davis Click here to view the show notes! by The Marketing Book Podcast
35 min listen
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015 Stand Out by Dorie Clark: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark by The Marketing Book Podcast
25 min listen
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012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
29 min listen
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030 Fizz by Ted Wright: "Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright by The Marketing Book Podcast
31 min listen
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006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
31 min listen
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018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
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041 The Invisible Sale by Tom Martin: "The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin by The Marketing Book Podcast
35 min listen
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044 Likeable Social Media, (Rev. & Expanded) by Dave Kerpen: "Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More" by Dave Kerpen by The Marketing Book Podcast
33 min listen
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035 Content Inc. by Joe Pulizzi: "Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi by The Marketing Book Podcast
44 min listen
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034 Twitter Power 3.0 by Joel Comm and Dave Taylor: "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor by The Marketing Book Podcast
32 min listen

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502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott: The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to... by The Marketing Book Podcast
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501 Unsticking Deals by James Muir: Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of... by The Marketing Book Podcast
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500 The Power of Instinct by Leslie Zane: The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into... by The Marketing Book Podcast
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499 The Consumer Behaviour Book by Tas Tasgal: The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed,... by The Marketing Book Podcast
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498 Buyer Personas by Jim Kraus: Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions... by The Marketing Book Podcast
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497 The Smart Advertising Book by Dan White: The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify... by The Marketing Book Podcast
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496 Chaotic Change by Nicholas Webb: Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. ... by The Marketing Book Podcast
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495 Brand Naming by Rob Meyerson: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first,... by The Marketing Book Podcast
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494 The Road To Hell by Nick Asbury: The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than... by The Marketing Book Podcast
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493 Blue Goldfish 2.0 by Stan Phelps: Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, emerges as the essential guide... by The Marketing Book Podcast
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492 Presentation Ready by Terri Sjodin: Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got... by The Marketing Book Podcast
59 min listen
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491 Lean Marketing by Allan Dib: Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest... by The Marketing Book Podcast
86 min listen
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490 Inside The Black Box by Bob Hoffman: Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions... by The Marketing Book Podcast
51 min listen
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It's Time: I'm Going to Retire: Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why... by The Marketing Book Podcast
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489 The Content Entrepreneur by Joe Pulizzi: The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way... by The Marketing Book Podcast
75 min listen
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488 Social Media Explained 3.0 by Mark Schaefer: Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are... by The Marketing Book Podcast
82 min listen
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487 The ABM Effect by Alisha Lyndon: The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and... by The Marketing Book Podcast
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53 min listen
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486 Public Speaking With Confidence by Philipp Humm: Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty... by The Marketing Book Podcast
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485 The Customer Copernicus by Charlie Dawson: The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and... by The Marketing Book Podcast
71 min listen
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484 The Unsold Mindset by Colin Coggins and Garrett Brown: The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing... by The Marketing Book Podcast
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483 Immersion by Paul Zak: Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an... by The Marketing Book Podcast
61 min listen
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482 Designing Brand Identity by Rob Meyerson: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and... by The Marketing Book Podcast
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481 B2B Social Selling Strategy by Julie Atherton: B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking... by The Marketing Book Podcast
58 min listen
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480 MKTG STINX by Bob Hoffman: MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.... by The Marketing Book Podcast
68 min listen
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479 The Brand Benefits Playbook by Allen Weiss: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this... by The Marketing Book Podcast
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478 Organic Social Media by Jenny Li Fowler: Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social... by The Marketing Book Podcast
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477 Social Media Strategy by Julie Atherton: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton ABOUT THE BOOK: Social media marketing is no longer optional. unpacks the winning formula for effective social media marketing complete... by The Marketing Book Podcast
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476 The Perfect Story by Karen Eber: The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a... by The Marketing Book Podcast
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475 Second Skin by Jason Miller: Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller ABOUT THE BOOK: is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital... by The Marketing Book Podcast
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016 Hooked by Nir Eyal

016 Hooked by Nir Eyal

Description

Titles in the series (100)

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