Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →More than 100 million people will watch live sports via digital this year
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Nov 12, 2024
Discover in-store, buy online: How high-income consumers shop
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Nov 12, 2024
Optimism meets distrust: 5 charts on consumer perceptions of AI
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Nov 12, 2024
GenAI for ad targeting use case: Finding the right audience
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Nov 12, 2024
5 charts on what marketers want from retail media partners
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Nov 12, 2024
Western Union launches new media network
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Nov 12, 2024
Digital travel ad spend slows after several years of rapid growth
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Nov 8, 2024
The future of commerce media: United, Lyft, and the push for in-transit ads
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Nov 8, 2024
Pinterest reports revenue and user gains, but holiday forecast is lackluster
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Nov 8, 2024
3 ways AI is transforming CTV advertising
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Nov 8, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Promotions
Retailers are always looking at new ways to not only acquire new customers, but to also keep their current ones engaged. Promotions—whether in the form of contests, discount offers, or events—are one key way to incentivize consumers.