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EMARKETER

The Affiliate Marketing Opportunity

Market Insights for Sales Teams

Report by Max Willens  |  Oct 2, 2024
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About This Report
Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.
Topics
Digital Ad Spending
Coupons
Loyalty
US

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.

This deck will:

  • Size the affiliate marketing opportunity for advertisers.
  • Situate affiliate marketing within the broader digital ecosystem.
  • Touch on current trends within the channel that may influence investment.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Max Willens

Contributors

Rahul Chadha
Director, Report Editing
Penelope Lin
Director, Data Visualization
Evelyn Mitchell-Wolf
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Tracy Tang
Senior Researcher
Yoram Wurmser
Principal Analyst
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