Watch the on-demand replay of our webinar, Marketing in the Metaverse, as our analysts cover facts and figures about the popularity of the metaverse with consumers, as well as statistics regarding metaverse-centric technologies like AR and VR.
Video
| Jun 16, 2022
With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.
Article
| Sep 19, 2024
Metaverse set to grow to $54.5 billion by 2028: Meta's one of many believers in the category.
Article
| Jul 12, 2024
Both Walmart and Amazon are experimenting with physical commerce in the metaverse by integrating product listings and other commerce tools into video games. Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media. Social commerce has pushed shoppable media into the mainstream.
Report
| Feb 2, 2024
Unlike other recent tech paradigms like the metaverse, NFTs, and cryptocurrency, AI is the real deal. It is imperfect and raises many logistical and ethical questions, but it will reshape virtually every facet of advertising. Predictions. In 2024, marketers and agencies will lean further into AI for creative ideation, media planning, and more.
Report
| Nov 29, 2023
Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.
Article
| May 1, 2024
On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg.
Audio
| Mar 17, 2023
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| Apr 19, 2022
Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.
Report
| Jun 10, 2022
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Report
| Aug 11, 2023
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Article
| Apr 20, 2022
Chart
| Apr 3, 2024
Source: TechValidate; Mediaocean
UK retailers have yet to embrace the metaverse en masse, but many are successfully using AR, enabling online shoppers to virtually try on clothing and visualize how furniture would look in their rooms. UK shoppers are still relatively skeptical about using AR/VR.
Report
| Jun 15, 2023
Metaverse worlds are also looking at ads. Roblox already offers ads but is building a full ad platform. And as VR gaming progresses, developers may also take advantage of the IAB guidelines to inject advertisements. Gamers prefer relevant and realistic ads.
Report
| May 31, 2023
On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Feb 5, 2024
Meta faces the daunting task of proving that its two big bets—AI and the metaverse—are complementary. The digital ad market hasn’t fully recovered, and the company remains susceptible to changes in macroeconomic conditions that impact advertiser demand.
Article
| Feb 2, 2024
Article
| Feb 2, 2024
Chart
| Oct 19, 2022
Source: Sitecore; Advanis
Chart
| Oct 19, 2022
Source: Sitecore; Advanis
Audio
| Jan 29, 2024
Despite metaverse woes, Big Tech still has high hopes for AR devices. In 2022, all attention was on the metaverse—specifically a version of it based around VR. The hype has subsided, but Big Tech continues to invest in immersive technologies, with several companies focusing more on AR than VR. The future of AR may revolve around new devices.
Report
| Apr 18, 2023
Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”
Article
| Jun 9, 2022
Report
| Apr 21, 2023
The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.
Report
| Mar 22, 2023
On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
Audio
| Sep 29, 2022