Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Forecasts
| Nov 30, 2023
Source: EMARKETER Forecast
Forecasts
| Nov 30, 2023
Source: EMARKETER Forecast
Chart
| Jun 4, 2024
Source: International Data Corporation (IDC)
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
Audio
| Mar 8, 2024
Chart
| Feb 15, 2024
Source: International Data Corporation (IDC)
Report
| Feb 24, 2023
This dovetails with findings from Parks Associates in 2022 that indicate about 95% of US consumers are willing to pay more for a wearables model if it has advanced health features.
Article
| Sep 10, 2024
Active listening: CMG’s controversial ad tech proposal taps into a long-held fear among consumers that smart devices are listening to them without consent. Before its removal, CMG’s website even cited the Netflix sci-fi/horror show “Black Mirror” in a surprisingly tone-deaf blurb.
Article
| Aug 26, 2024
A challenging market: We forecast the smart wearables market to grow 4.1% YoY in 2027, down from 6.0% YoY in 2024. As new generative AI (genAI) form factors proliferate, consumers looking for the next big thing could give the genre a boost. Google already tried the smart glasses route with Google Glass, a product it discontinued support for in 2023. The cost—$1,500—made them a hard sell.
Article
| Sep 6, 2024
Smart devices are incorporating advanced AI features, aiming to become more intuitive assistants. This summer, major tech companies—Apple, Samsung, Microsoft—began to unveil genAI capabilities in earnest for devices like smartphones, PCs, and wearables. It remains to be seen whether these will fundamentally change how consumers interact with technology in their daily lives.
Report
| Aug 8, 2024
But for laptops, gaming consoles, tablets, and smartwatches, children are more likely to have access to the devices than adults. Beyond the chart:. 65% of parents of Gen Alpha think tech positively impacts their child, according to data from Razorfish. 86% of US Gen Alphas would like their favorite brands to teach them something about their interests, per Razorfish.
Article
| Aug 2, 2024
Forecasts
| Jan 13, 2023
Source: EMARKETER Forecast
Google dominates multiple markets: Google’s assets include YouTube, Android, Nest, Fitbit, Waze, and Waymo. And that list doesn’t even extend to Google-branded products like Gmail, Chrome, Search, Ads, Google Play, and Maps. Google Search and Ad products are so intertwined that it would be next to impossible to separate the two.
Article
| Aug 14, 2024
Forecasts
| Oct 28, 2022
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2022
Source: EMARKETER Forecast
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
Report
| Dec 13, 2022
Meanwhile, smart speakers, wearables, and AI-powered smart glasses are pushing the boundaries of voice assistant form factors. The voice assistant market is maturing just as innovation heightens competition. While Google Assistant maintains the lead in number of users, Apple’s Siri and Amazon’s Alexa are catching up.
Report
| Aug 21, 2024
Looking ahead, interest in AI-enabled wearable devices could prompt companies like Google or Meta to develop AR smart glasses, which would unlock even more AR marketing. Use this chart:. Highlight the growth opportunities in AR and VR advertising. Justify increasing spend on AR and VR content experiences. Discuss potential AR applications in marketing campaigns. More like this:.
Article
| Jun 26, 2024
Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.
Article
| Sep 23, 2022
Wearable tech. Solos AirGo3 Smart Glasses: This device exemplifies the expansion of AI beyond traditional gadgets. With features like universal translation and ChatGPT access, these smart glasses represent a new frontier for wearable tech advertising, focusing on mobility and real-time interactivity. Why it matters.
Report
| Jan 24, 2024
The rise of interest in AI-enabled wearable devices could trigger a wave of new AR smart glasses in the coming years. Meta and Apple are likely candidates—and possibly Google, as it considers reviving its Glass AR product, this time with a genAI twist. AI will be a key factor in boosting immersive media adoption rates.
Report
| Jun 13, 2024
Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.
Article
| Oct 7, 2022
Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.
Article
| Oct 31, 2022
On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Audio
| Oct 6, 2023