The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Article
| Jun 24, 2024
At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.
Article
| Jul 2, 2024
The tool can enhance ChatGPT’s accuracy in coding output, but OpenAI’s path to increase brand trust also needs progress in data privacy and consumer-facing hallucinations
Article
| Jul 1, 2024
A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.
Article
| Apr 9, 2024
Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
Article
| Sep 13, 2024
Google may have reversed its decision to deprecate third-party cookies, but providing individual consumers with the ability to opt-out is still likely to decrease signal loss, according to our analyst Evelyn Mitchell-Wolf. In addition, increased legislation and consumer concerns around privacy will require marketers to invest in privacy-safe ways to collect and activate data.
Article
| Sep 6, 2024
Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.
Article
| Sep 20, 2024
With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.
Article
| Sep 11, 2024
Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it’s not surprising that data clean rooms have come into play.
Article
| Aug 12, 2024
Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox.
Article
| Jul 24, 2024
The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
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| Jul 11, 2024
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| Feb 7, 2024
Source: Marigold; Econsultancy
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| Feb 1, 2024
Source: Attest
What’s next: As AI chatbots handle increasingly sensitive financial data, data privacy and security will attract more scrutiny. Financial regulators are likely to introduce stricter guidelines to ensure that AI systems comply with applicable laws. Banks shouldn’t wait until financial regulators come knocking to ensure they won’t make the same mistakes as Air Canada and Patagonia.
Article
| Aug 9, 2024
AI chatbots help busy healthcare providers communicate with patients: Consumers would rather engage with AI than wait on hold for a human. But many are concerned with the tech’s reliability and ability to protect their data.
Article
| Sep 10, 2024
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| Jan 24, 2024
Source: Basis Technologies
IT teams might struggle with genAI’s data privacy risks and nuances, a concern held more by tech-specific leaders than CEOs. 66% of CEOs are confident that their teams have the knowledge and abilities to implement genAI.
Article
| Sep 13, 2024
Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.
Article
| Sep 19, 2024
Despite increasing scrutiny on data privacy and regulatory challenges, Microsoft’s strong performance in advertising highlights its potential to capture market share—albeit slowly—and drive growth. In context: Microsoft’s standout performance in search and advertising reflects broader trends in digital marketing and the company’s strategic focus on using AI to improve ad efficacy.
Article
| Jul 31, 2024
We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.
Report
| Dec 5, 2022
A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.
Report
| Apr 24, 2024
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
Article
| Oct 13, 2022
Banks, consumers, and regulators still can’t agree on a sound method for sharing data while still maintaining privacy.
Article
| Jul 27, 2022
Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
Article
| Nov 30, 2022
The value they place on the privacy and the security of their financial data makes them view alternative authentication methods more favorably—particularly if it creates a seamless and frictionless experience across all of their devices.
Article
| Jun 3, 2022