Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Only 50% of C-suite technology executives and about one-thirds (36%) of CEOs believe their IT organization’s basic services are effective, according to IBM’s 2024 Institute for Business Value study.
43% of tech executives cite genAI as the reason for their growing concerns about tech infrastructure.