Among those devices, only tablets have a major gap in penetration compared to Western Europe—a roughly 15 percentage point gap—making the region’s investment in the devices is all the more impressive. The region excels in niche markets. Feature phones hold their ground in Central and Eastern Europe.

Since 2019, VOD penetration in Canada has jumped by more than 15 percentage points. Unlike other metrics, demographic splits didn’t show large discrepancies in adoption rates of VOD. For age, household income, and household location, the usual large divides weren’t as pronounced for streaming, which is evidence of widespread usage.

Time spent with broadcast TV was 2:25 daily, 15 minutes higher than the regional average. Meanwhile, time spent with online TV/streaming services was 56 minutes, 15 minutes below the average in Western Europe. Public broadcaster France Télévisions and its four national TV networks help boost traditional TV viewership. Media Adoption.

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey. Beyond the chart:.

Our March 2024 US Social Commerce survey found that 39.4% of US social media users ages 15 to 77 had made a purchase from a creator or influencer-founded brand in the past 12 months. That figure rose to roughly two-thirds among both Gen Zers ages 15 to 26 (66.3%) and millennials ages 27 to 42 (63.1%). Social media is the starting point for creator merchandising.

In 2022, over 15 million UK consumers will make a purchase on social media, per our forecast. For UK brands and retailers, that presents a significant opportunity for social commerce to help fill the “discovery gap” that exists in traditional ecommerce.

Key Question: What social media platforms are generational cohorts using? Key Stat: US adults ages 18 to 24 spend more than twice as much time on Instagram, Snapchat, and TikTok as the total population in 2024. Executive Summary. Around two-thirds of the US population is on social media, but platform popularity varies by age group.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers' characteristics and their online grocery shopping behaviors and preferences.

Among the youngest users in our sample (ages 15–17), the number of non-Threads users rose to 76.0%. Just 22.2% of Gen Zers who had downloaded Threads said they did so because they “liked reading or writing text posts.” That share dropped to 10.2% among 15- to 17-year-olds. The top reason for downloading? “It looked fun,” cited by 40.1% of respondents.

And for 50 to 64-year-olds, attention to the news fell 15 points from 61 to below half to 46. (10:52):. And Pew research, they just put out a study on news consumption habits.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

Our first-ever regional survey delves into retail media’s emerging role as a leading marketing touchpoint and advertising destination, the key players in Latin America, and how the regional landscape will evolve over the next 12 months. Key Question: What impact will retail media have on ad buyers’ paid media mixes in Latin America?

Key Question: What’s the opportunity for social commerce in the UK—and where should retailers invest? Key Stat: Some 36.1% of 18- to 34-year-olds in the UK have made a purchase on TikTok recently. Executive Summary. Social commerce is a latent opportunity for UK retailers. The UK leads the rest of Europe in social buying—but it has the lowest proportion of retailers selling via social.

Key Question: How do consumers discover, evaluate, and purchase new brands and products? KEY STAT: After discovering a new brand or product while browsing in-store, 31.5% of shoppers immediately purchase the item, compared with 19.1% on retail sites and 10.4% on brand sites. Executive Summary.

Key takeaway: JPMorgan and Capital One are winning the genAI race so far by conducting research and securing top AI talent, but that doesn’t mean it’s too late for smaller financial institutions (FIs) to get involved. Just 6% of small FIs have companywide roadmaps for AI implementation, per The Fintech Times, so those who start now could still be ahead of many competitors.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. This year, US adults will spend 25.7% of their social media time on Facebook, down 9.6 percentage points from 2019. As Facebook’s share drops, TikTok’s will continue to grow.

So throw a subscription price on top, and I find it very hard to believe that the product will gain traction. And then news aside, plenty of folks do want to stay on top of trends, but we don't need another trend detecting algorithm out there. It's already a pretty saturated space, TikTok and Instagram at the top of it.

With 4 to 5 minutes of ads per hour, and at 15 or 30 seconds per ad, the new “Basic with Ads” tier offers a substantial number of placement opportunities for advertisers that get in on the ground floor. The platform will have to strike a balance between its pursuit of ad revenues and subscribers’ comfort with commercials.

The news: Hispanic Heritage Month ends on October 15, and much like the last few years, it offered up a few cringeworthy campaigns and missed opportunities. The theme of the observance this year was “Unidos (United): Inclusivity for a Stronger Nation.” That’s an apt theme, given that Latino households emphasize solidarity and community.

The benefit: With 80% of Americans living within 15 miles of Kohl’s, the retailer has an opportunity to use its extensive retail footprint to offer enhanced convenience to shoppers. Adding click-and-collect capabilities to its stores allows Kohl’s to fulfill orders faster and potentially reduce costs associated with ecommerce orders.

With platforms constantly evolving, it's clear that adaptability and understanding user preferences are key to retaining and growing user bases.

You can learn all about the top trends of 2025 with a keynote from analysts, Sarah Marzano and Evelyn Mitchell-Wolf. Panels hosted by analysts Kelsey Voss and Yuri Wormser, and featuring executives from top brands. All of this starts at 11:30 a.m.

Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.5 percentage points at the 95% confidence interval. Survey Demographics. Source. JPMorgan Chase.