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Learn More →US Social Media Users by Generation 2024
Gen Zers Lead the Pack in Social Media Usage, but Some Platforms Are Reaching Saturation
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Table of Contents
- Executive Summary
- Social media usage is still rising across generations
- Social media users of all ages are adapting to new features
- Media Gallery
Charts in This Report
Average Daily Time Spent With Social Networks by US Adults, by Age, 2024 (hrs:mins)Penetration of Top US Social Network and Digital Video Platforms, by Generation, 2024 (% of population)
YouTube Beats Major Social Media Platforms Among Children Under 12 (digital video/social network user % of US population ages 0-11, by platform, 2024)US Facebook Buyers Who Made a Purchase From Facebook Marketplace in the Past 12 Months, by Generation, March 2024 (% of respondents in each group)
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