On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.
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| May 24, 2023
On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.
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| Nov 7, 2022
On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.
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| Sep 14, 2022
On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
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| Sep 29, 2022
On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
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| Jan 26, 2023
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| May 24, 2023
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| Jun 29, 2023
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| Aug 25, 2022
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| Jul 6, 2023
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
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| Apr 10, 2023
Apple, Amazon, and Starbucks are fighting hard against unionization efforts: While the companies’ aggressive stands aim to protect their bottom lines, doing so could sully their reputation.
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| May 13, 2022
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| Jul 22, 2022
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| May 16, 2022
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| Mar 8, 2023
Learn how companies can use location data effectively and where location data goes from here. "In Other News," we discuss the most impressive part of Apple's earnings and what's next for smartphone experiences. Tune in to the discussion with our analyst Yory Wurmser.
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| Mar 22, 2022
Some banks’ worst-case scenarios are others’ base cases—meaning some banks might be too optimistic.
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| Dec 2, 2022
On today's episode, we discuss the main reasons why ad spending is having a tougher time than usual and try to figure out what is influencing the ad market the most at the moment. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.
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| Oct 10, 2022
For example, the Dunkin’ Spiked Pumpkin Spice Iced Latte hit shelves in early August, a few weeks before Starbucks rolled out an expansive fall menu lineup that includes items ranging from the OG pumpkin spice latte to an apple crisp oatmilk macchiato to a pumpkin & pepita loaf.
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| Aug 23, 2024
“It’s not apples to apples, so that’s pushing the industry to try and understand the back end of things, which is where incrementality comes into play.”. Multitouch attribution (MTA) or marketing mix modeling (MMM) models help marketers measure incrementality. But marketers without as much MTA or MMM experience can use A/B or match market testing to achieve similar results, said Darkow.
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| Jun 24, 2024
The case gained momentum when the enormous sums Google pays to be the default search engine—around $20 billion annually to Apple alone—came to light. "The obvious question is, why would Google pay so much money for default status if consumers would pick its product regardless?" our analyst Paul Verna said.
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| Aug 14, 2024
Key Stat: In 2024, nearly two-thirds of US digital ad dollars will go to Amazon, Apple, Google, Meta, and Microsoft. As they’ve amassed market share, these Big Tech platforms have attracted the attention of antitrust regulators around the world. Executive Summary. Antitrust law aims to preserve market competition. The two main antitrust laws in the US were enacted over a century ago.
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| Mar 5, 2024
Since Apple launched ATT with iOS 14.5 three years ago, opt-in rates observed by Adjust have almost doubled, as more apps have incorporated the prompt and adjusted their onboarding experiences accordingly. ATT isn’t a perfect comparison to Chrome’s consent-based cookie model. It was up to individual apps to deploy ATT prompts, and they did so at their discretion.
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| Aug 12, 2024
Apple, however, has succeeded in monetizing search in the App Store, which has contributed to slower growth and a diminishing share for Google since 2022. Social media and streaming apps drive rapid growth in video ads. In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time.
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| Mar 26, 2024
Apple is integrating ChatGPT into Siri. At its Worldwide Developers Conference on June 10, 2024, Apple announced a partnership that will allow iOS18 and macOS Sequoia users to access OpenAI’s multimodal GPT-4o model for free from their devices.
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| Jun 26, 2024
Apple acquired UK-based open banking fintech Credit Kudos—here’s what it can do with the new tech.
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| Mar 24, 2022