Analysis is based on Skai advertisers with 15 consecutive months of performance data.

With just 15 million monthly active users, the startup lacks the scale, targeting abilities, measurement tools, and brand safety protections that make Google a trusted ad platform. Perplexity’s chat-based search also won’t replace a main function of Google—navigating to other websites.

Despite having only 15 titles in each category, the service has the top scores for action, adventure, and war content. Apple TV’s Best Picture win for "CODA" at this year’s Academy Awards gave it further legitimacy as a key industry player. Other well-received programming, including “Ted Lasso,” helped services become the tech giant’s fastest-growing category recently.

Key stat: The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting, making them some of the most widely watched televised events over the last eight years. Beyond the chart:.

Videos will still be closer to the 15-second than the 15-minute mark. Longer-form doesn’t mean “long.” There also won’t be a standard TV-like formula for social video. Brands and creators will prioritize original, “episodic” content. Cultural relevancy will still be key, but longer video means more opportunities for storytelling and less need to jump on every viable TikTok trend.

US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers’ characteristics and their online grocery shopping behaviors and preferences.

After growing at a compound annual rate of 17.6% over the past 15 years, digital ad spending will settle into YoY growth in the low double digits starting in 2024 and through at least 2027. This is a sign of a mature market that will top $270 billion this year and account for over three-quarters of all ad spending. The deceleration cycle started in 2019.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

More Chart of the Day:. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded.

TikTok is the platform people ages 13 to 15 are most likely to name their favorite, according to GWI, which means as Gen Alpha members get older, they will probably adopt the platform. 5. Gaming. We don’t have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI.

Along with average daily broadcast TV viewing time of 2:29—15 minutes above the regional average—traditional linear TV remained a cornerstone of media consumption in Romania. Video streaming service usage decreased 5.5 percentage points to 85.2%. Still, Romania's video streaming adoption remained in line with the regional average of 85.0%.

Key stats:. The average time spent per day with traditional TV in the US is expected to fall by 15 minutes between 2023 and 2025, marking an 8.6% decline, according to our forecast. In July, for the first time, the share of viewing time among US adults on cable and broadcast TV fell to a combined 49.6%, according to Nielsen.

The discount retailer has noticed other networks “leaning back into in-store,” but brick-and-mortar has always been key to Dollar General’s retail media strategy. “We like to affectionately remind people we never left the store,” said Charles, noting Dollar General’s footprint of 20,000 stores enables the retailer to engage with customers in-store as well as online.

Key Question: How quickly is OOH ad spending growing in the US, and what’s driving the growth? Key Stat: In 2027, OOH ad spending in the US will top $10 billion for the first time, following years of moderate—but steady—growth. Executive Summary. OOH ad spending will grow at a solid pace, but it will still lose share of marketers’ budgets.

Key Question: How have different UK industries’ digital ad investments responded to the economic environment? KEY STAT: Every UK industry we track—except travel—will see very limited digital ad spending growth this year as economic concerns act as a significant drag.

Key Question: Why are social media platforms prioritizing longer videos—and how are creators, marketers, and users responding to the shift? Key Stat: More than half (53.1%) of Gen Zers watch long-form videos—those that are 90 seconds or longer—according to our July 2023 survey. Executive Summary. The hype around bite-sized videos is cooling.

Here are the top three trends that emerged:. Cash isn’t going away. Cash’s share of total payments decreased to 16% in 2023, down from 18% the year prior. And for the first time, cash was not the most-used payment method for transactions of $25 or less. But the number of people who carry cash remains stable thanks to consumers using it as a holding instrument and as a backup payment method.

Gen Z consumers and product category trends present key opportunities for growth in digital commerce. Key Question: What’s the outlook for US retail and ecommerce sales over the next five years? Key Stat: US ecommerce sales will grow by 8.7% in 2024 to nearly $1.2 trillion, comprising 16.2% of total retail sales. Executive Summary. US retail sales growth is on an upward trajectory.

Intuit Mailchimp used AI to create a B2B marketing campaign focusing on the “clustomer,” the amorphous and diverse audience brands must reach with ads. The resulting ad performed in the top 5% of Ipsos ads, a success which Intuit Mailchimp CMO Michelle Taite attributed to the team’s willingness to experiment with AI.

August 2021: When Toys R Us and Macy’s partnered to bring the Toys R Us brand back with an online store and plans to roll out shop-in-shops in over 400 US Macy’s locations. 15 times: How much higher Macy’s toy sales were in the first quarter of 2022 compared to the period prior, attributed to the retailer’s Toys R Us partnership, leading to the rollout of shop-in-shops in every Macy’s US location. $199.05

US adults will spend 2 hours and 15 minutes (2:15) a day watching CTV in 2024, accounting for over half (54.7%) of the time they spend watching digital video, per to our forecast. Here’s how advertisers can tap into CTV’s screen time this holiday season. Give the gift of a deal.

With the Medicare enrollment window starting on October 15, seniors will want to shop around for the best plan—something that only one-third of beneficiaries typically do, per KFF.

One key to these retailers’ success in drawing Generation Z was their use of augmented reality and self-checkout counters. Our July survey of Gen Z uncovered new insights on the group’s engagement with social media. A key point: Brands looking to reach this age cohort need to be present on multiple platforms.