Sony expects to supply imaging sensors to 15 of the world’s top 20 global automakers by 2025, per Ars Technica. The company is leveraging its expertise in camera sensors for mobile phones for use in autonomous vehicles. Sony is also developing its Vision-S prototype EV and will work with Honda to develop a line of cars.
Article
| Jun 6, 2022
Which platforms are Gen Z’s top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.
Report
| Sep 25, 2023
Our own forecast puts US holiday sales growth at 4.5% this year, the sixth-fastest increase in the past 15 years. But price is still top of mind for the vast majority of consumers. Over 75% of shoppers are looking for deals this holiday season, per PwC.
Article
| Oct 5, 2023
Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.
Report
| Nov 3, 2023
Our inaugural survey of 1,005 US teens and adults ages 15 to 26 conducted in July 2023 looks at Gen Z’s social search habits to give brands a better understanding of this burgeoning trend. Key Question: What do Gen Z’s social search behaviors mean for marketers?
Report
| Feb 20, 2024
The report surveyed 2,900 financial services consumers in over 15 countries during the first half of 2022. Key stat: Nine out of 10 respondents said they want their bank to proactively offer personalized financial advice, but only three in 10 said they currently receive it. Some information that customers said they want include:. An online tutorial on how to increase their credit score.
Article
| Jul 20, 2022
Key stat: Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast. Beyond the chart:. Time spent with mobile will hit 4 hours (4:00) per day among US adults, making it the most popular media access point in 2024, according to our US Time Spent With Media H2 2024 Update report.
Article
| Aug 13, 2024
That’s on par with mobile (also five years) and considerably faster than video (9 years), social networks (11 years), and search (at least 15 years). KEY QUESTIONS. What is retail media? How big is the market and what’s driving growth? What part of the purchase funnel does retail media reach? Why is it important to advertisers, retailers, and ad tech companies?
Report
| Feb 16, 2023
US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.
Article
| Mar 28, 2024
YouTube is a top destination for teens. It’s the go-to platform for long videos (i.e., 90 seconds or more) for 81.8% of US internet users ages 15–17, per our July 2023 survey. And 66% of 12- to 17-year-olds in the US used YouTube on a weekly basis in 2023, just 2 percentage points behind TikTok, per Forrester Research.
Report
| Mar 8, 2024
Data center expansion is top of mind as Amazon spent $22.6 billion on property and equipment, up 81% YoY. AI infrastructure remains an investment priority, and most of Amazon’s estimated $75 billion capital expenditures this year will go to AWS and AI.
Article
| Nov 1, 2024
Of the 15 countries with the highest internet user penetration this year, nearly 50% will be in Asia-Pacific. For smartphone user penetration, 50% of the top 10 will be in the region. Internet usage grows faster than previously expected in Latin America. Latin America is the third-fastest-growing region for internet users and the second-fastest-growing region for mobile phone users. Sources. GSMA.
Report
| Apr 25, 2023
Finland was first, again, Denmark second, Iceland third, Sweden fourth, Norway seventh, so all five of the Nordic countries making the top seven. Canada was 15. The UK 20th, the US fell out of the top 20 for the first time since the report began, falling to 23rd. It was said it was driven largely by a significant drop in the well-being of Americans under 30, the report's authors noted.
Audio
| Mar 29, 2024
One-third cited data privacy as a leading concern. 31% are concerned with the accuracy and reliability of the tech’s responses. 23% believe that overreliance on AI could lead to a lack of personalized care without human interaction.
Article
| Sep 10, 2024
The EU isn’t the only market cracking down on addictive feeds: Several key pieces of legislation in the US show a similar trend. Earlier this year, New York passed two bills significantly restricting how content can be delivered to minors.
Article
| Oct 2, 2024
Article
| Sep 25, 2024
Article
| Jun 14, 2024
So coffee prices are at a 15-year-high. There's been really poor harvest in some of the key growing regions like Brazil and Colombia, and coffee chains are also facing really high labor costs, high energy bills, so they're having to be a bit more careful with the perks that they're giving out. Bill Fisher (05:21):. Very good. Good points. Okay, that was our first story. Story two is for Paul.
Audio
| Jul 29, 2024
When it comes to influencer marketing, the platform also lags behind key competitors. Spectacles could provide Snap with new spaces to monetize via ads and expand its business model, which also includes subscriptions via Snapchat+.
Article
| Sep 18, 2024
Among US unicorns, 34 ex-Yahoo employees, 15 ex-Palantir employees, and 14 ex-Check Point Software workers started their own ventures, per research by Stanford University professor Ilya Strebulaev. Nearly 80 OpenAI alumni have founded at least 28 organizations, and 25 are for-profit companies.
Article
| Oct 22, 2024
Our survey of US social shoppers unearthed key insights into how creators, influencers, and celebrity influencers are driving purchases from social media. Key Question: How important are creators and influencers in social shoppers’ path to purchase? Key Stat: Creator, influencer, and celebrity influencer content led roughly half (49.5%) of US social shoppers to make a purchase. Executive Summary.
Report
| Sep 20, 2024
Chart
| Aug 18, 2023
Source: China Chain Store and Franchise Association (CCFA)
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent EMARKETER webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend.
Article
| Oct 18, 2024
Key Question: Which countries, formats, and channels are driving Latin America’s ad market this year? Key Stat: Although digital’s share of total media ad spending in Latin America first exceeded 50% in 2022, Argentina and Chile will reach that milestone this year for the first time, as advertisers reduce their reliance on traditional media like TV. Executive Summary.
Report
| Jul 23, 2024
They were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.
Article
| Apr 26, 2024