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2024 will be a pivotal year for youth safety on social media
Social media is a core part of young people’s lives
Among kids, YouTube trumps all platforms
Teen social media usage is more fragmented
What are the implications for marketers and the platforms?
Sources
Media Gallery
About This Report
Social media is an integral part of the digital lives of US consumers under age 18. What they see and how they behave on social also has real-world impact, which has resulted in increasing scrutiny from consumers and lawmakers.
2024 will be a pivotal year for youth safety on social media
Social media is a core part of young people’s lives
Among kids, YouTube trumps all platforms
Teen social media usage is more fragmented
What are the implications for marketers and the platforms?
Sources
Media Gallery
Popularity among young people is now both a strength and a liability for the social platforms. This year, marketers will have to navigate a complex web of negative consumer perceptions, changing platform restrictions, and budding legislation that could impact how kids and teens use social media.
Key Question: How are young people using social media, and what does the growing scrutiny from consumers and lawmakers mean for marketers?
Key Stat: Roughly half of US teens ages 13 to 17 use TikTok (49%) and YouTube (54%) at least several times daily, per an October 2023 survey from Pew Research Center.
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Table of Contents
Executive Summary
2024 will be a pivotal year for youth safety on social media
Social media is a core part of young people’s lives
Among kids, YouTube trumps all platforms
Teen social media usage is more fragmented
What are the implications for marketers and the platforms?
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