These new buyers are flocking to an expanding variety of pickup options from retailers across a host of categories, including grocery, mass merchandisers, consumer electronics, and home improvement. Click-and-collect is outpacing digital buyer growth. The broader digital buyer category—which includes buyers who opt for home delivery—will grow 2.2% YoY this year.
Report
| Apr 3, 2024
Computer and consumer electronics is the No. 1 category for ecommerce penetration. This year, consumers will spend more than C$20 billion ($14.86 billion) online for this category, more than double what it was five years ago. Food and beverage is the fastest-growing category. At 8% growth in 2024, it leads all other defined categories.
Report
| Aug 9, 2024
Article
| Oct 26, 2023
Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.
Article
| Aug 17, 2023
Apparel and consumer electronics could get a boost from the back-to-school and holiday seasons. But home improvement may have a ways to go before the category rebounds.
Article
| Jul 26, 2023
Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.
Article
| Jul 5, 2023
Article
| May 12, 2022
Consumer electronics is another key category. More than a quarter (26%) of consumers in Europe have bought consumer electronics abroad, per DHL—rising to 38% of shoppers in Spain. China’s ecommerce giants continue expanding in Europe. AliExpress is now a major ecommerce player in France, Italy, and Spain.
Report
| Feb 15, 2024
Best Buy believes we’ve hit a low point in tech demand: The combination of inflation and shifting spending patterns has made for a tough environment for the consumer electronics retailer.
Article
| Aug 29, 2023
The opposite is true for consumer electronics, where nearly half of sales come from ecommerce, and stores are less likely to be a destination for product discovery. But stores are still effective in driving discovery, even in categories where ecommerce accounts for a strong percentage of sales.
Report
| Nov 6, 2023
Historically, apparel and accessories and computer and consumer electronics were the most dominate categories in ecommerce sales. They will remain significant sales drivers, but in the future, ecommerce will be more evenly spread among categories.
Article
| Mar 14, 2023
On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.
Audio
| Jan 12, 2023
Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.
Article
| Dec 15, 2022
Another Consumer Electronics Show (CES) has come and gone, introducing the world to everything from a self-driving stroller to an accessible PlayStation 5 controller.
It would be impossible to give a rundown of everything announced at the Las Vegas event, but here are a few things we think retailers should keep an eye on.
Article
| Jan 10, 2023
US consumers continue to spend: But they’re increasingly selective about their purchases, which is bad news for retailers selling pricey goods such as consumer electronics.
Article
| Dec 7, 2022
Are smart TVs the new telehealth frontier? Consumer electronics giants like Samsung are getting in on the shift to home-based healthcare with telehealth integrations.
Article
| Oct 18, 2022
But annual ecommerce sales in some of the most important back-to-school categories are expected to grow at slower-than-average rates in 2024, including computer and consumer electronics, furniture and home furnishings, and office equipment and supplies. K-12 growth will outpace total back-to-school season sales. At 63% of total dollar growth, the K-12 cohort overindexes on purchases made online.
Article
| May 10, 2024
Retailers like Best Buy and Wayfair are playing from behind this year, with demand for consumer electronics and home furnishings still looking to turn the corner. Consumer electronics sales should begin to improve with an expected strong season for iPhone 15 demand, but there aren’t a lot of other new products in high demand to drive outsize gains.
Report
| Oct 17, 2023
Low interest in consumer electronics could partly be attributed to an abundance of pandemic-era purchases in the category. But the consumption outlook continues to be positive, as more respondents plan to spend more on the other six product categories during this year’s Ramadan. Shopee establishes a firm grip as a retail ecommerce leader.
Article
| May 1, 2024
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Before the pandemic, categories like consumer electronics and apparel dominated ecommerce in terms of share. But those categories have reached digital shopping maturity and are now growing more slowly and losing ground. Food and beverage, by contrast, is still in a transformational high-growth era and will continue to steal share from the larger categories. To view the full forecast, click here.
Report
| Jan 11, 2024
Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.
Report
| Jan 9, 2024
Instacart in grocery, AutoTrader in automotive, Best Buy in consumer electronics, and DoorDash in food delivery each represent a cross-section of industries that have moved heavily online and now present a lucrative audience monetization opportunity. About the Survey.
Report
| Jan 17, 2024
Even consumer electronics are poised for a bit of a comeback as we're nearing the start of replenishment cycles. Goods that were purchased during the pandemic in 2020, that's already four plus years ago so people need to replace those goods. So we're seeing more strength in those categories than in the big ticket ones for the holidays. Sarah Lebow: [00:05:30] The big ticket ones like?
Audio
| Sep 4, 2024
Computing products and consumer electronics: Includes hardware (computers, computer storage devices, and computer peripheral equipment), consumer electronics, prepackaged software (operating, utility, and applications programs), local area network systems and network systems integration, computer processing, and data preparation and data processing services.
Report
| Sep 20, 2023