Verizon slashes 4,800 jobs: With 5G growth slowing, Verizon is buying rivals and cutting staff, sparking fears of weakened service and higher prices in a shrinking telecom market.
Article
| Sep 16, 2024
With AI delays and sluggish preorders, the iPhone 16 launch is testing investor patience and could signal trouble ahead for the tech giant.
Article
| Sep 16, 2024
Sophisticated shoppers have long been the lifeblood of the affiliate marketing industry. But as affiliate marketing has grown more visible, many of those shoppers have gotten choosier about the kinds of deals they take, squeezing the margins of both advertisers and publishers.
Article
| Sep 16, 2024
What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.
Article
| Sep 16, 2024
WNBA breaks viewership and attendance records: Rookie stars fuel the surge, but financial challenges remain.
Article
| Sep 16, 2024
Forecasts
| Sep 13, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 13, 2024
Source: EMARKETER Forecast
GenAI is testing limits of IT teams, sparking executive concerns: As companies focus on AI, leaders fear basic services may be neglected, raising questions about long-term stability and system support.
Article
| Sep 13, 2024
A recent study reveals this generational cohort cares less about accumulating and paying off debt than they do about saving.
Article
| Sep 13, 2024
The digital wallet’s rollout has been slow, but we expect strong uptake in 2025 thanks to its innovative features and bank integrations
Article
| Sep 13, 2024
This should help boost volume for both the booking platform and for the card-linked installment offering, given BNPL’s popularity in the travel category and an overall spike in popularity for card-linked BNPL
Article
| Sep 13, 2024
Both Mastercard and Visa are spending big on fraud protection as threats pile up
Article
| Sep 13, 2024
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Audio
| Sep 13, 2024
Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.
Report
| Sep 13, 2024
Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years.
Article
| Sep 13, 2024
Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.
Article
| Sep 13, 2024
Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
Article
| Sep 13, 2024
More women than men skip out on medical care: Marketers should make more meaningful connections with female consumers, many of whom are the key healthcare decision-makers in their households.
Article
| Sep 13, 2024
Health insurers’ use of AI tools linked to soaring claim denials: The claim denials process has become maddening for patients and providers alike.
Article
| Sep 13, 2024
An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.
Article
| Sep 13, 2024
Ahold Delhaize sees big retail media opportunities in its stores: There’s good reason for that outlook since we expect 87% of grocery sales to occur offline this year.
Article
| Sep 13, 2024
Article
| Sep 13, 2024
It isn’t just Shein and Temu that exploit the de minimis loophole: The Biden administration’s crackdown on the trade provision could significantly reduce the number of parcels entering under the exemption.
Article
| Sep 13, 2024
More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.
Article
| Sep 13, 2024
Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.
Article
| Sep 13, 2024