Article
| Sep 17, 2024
An upcoming feature in Search will help identify AI-generated images, a critical step as election-related disinformation grows.
Article
| Sep 17, 2024
With AWS and Pentagon deals, Intel is trying to bounce back in the AI chip market after steep financial losses.
Article
| Sep 17, 2024
Elevance, doctors quarrel over volume of Ozempic prescriptions: The insurer doesn’t want to cover Ozempic to treat obesity. But are healthcare providers the ones to blame?
Article
| Sep 17, 2024
Packed with tools and safeguards against scraping for AI training, Fab sets a new standard for protecting creators while boosting innovation.
Article
| Sep 17, 2024
August retail sales data points to consumers’ continued resilience: While spending is healthy, shoppers remain deal-focused as they look ahead to the holiday season.
Article
| Sep 17, 2024
Kourtney Kardashian’s Lemme rolls out “GLP-1” weight loss supplement: The move is ingenious from a marketing perspective. But the brand could find itself in drugmakers’ crosshairs with already confusing marketing about the supplement’s key ingredient.
Article
| Sep 17, 2024
Amazon adds Talkspace to digital health benefits program: The partnership dovetails with Talkspace’s push to reach more patients by partnering with health insurers and employers.
Article
| Sep 17, 2024
Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.
Article
| Sep 17, 2024
Peacock soars but has catching up to do: Olympics gave the streamer its best month ever in August, but viewership was still dwarfed by Netflix and YouTube.
Article
| Sep 17, 2024
MrBeast, Logan Paul, and KSI look to grab a share of the school lunch market: They’re integrating Prime Hydration and Feastables chocolate bars into a “better-for-you” Lunchables-like product called Lunchly.
Article
| Sep 17, 2024
Amazon isn’t wasting time launching its holiday push: The retail giant will host its Big Deal Days on October 8 and 9, while other retailers are similarly looking to drive sales earlier than ever before.
Article
| Sep 17, 2024
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.
Audio
| Sep 16, 2024
25% of US consumers will avoid traveling to cut back and save during the holiday season, according to an August 2024 survey by Censuswide and Invoice Home.
Article
| Sep 16, 2024
“The holiday season really starts October 1,” Megan Gaffey, senior director of publisher partnerships at Rakuten Advertising, said on our Tech-Talk webinar Performance Marketing Playbook for Q4 Holiday Success. “And you see a lot of advertisers launch Black Friday promotions the Tuesday before Thanksgiving to get ahead of the noise.”
Article
| Sep 16, 2024
Netflix’s ad tier is less than two years old, but is growing due to its password-sharing crackdown and high demand for connected TV (CTV) advertising. One in 10 US Netflix users will opt for its ad-supported tier next year, and the company’s US ad revenues will surpass $1 billion, per our March 2024 forecast. Here are five charts demonstrating the progress Netflix has made —and the potential it still holds for advertisers.
Article
| Sep 16, 2024
“In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start.”
Article
| Sep 16, 2024
Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.
Article
| Sep 16, 2024
DirecTV bends the knee to Disney: After a major blackout, the pay TV provider is offering a path to join Disney+ and Hulu.
Article
| Sep 16, 2024
Salesforce’s AI agents are tackling real business decisions, marking a major shift toward secure, automated workflows across industries.
Article
| Sep 16, 2024