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EMARKETER

Olympics boost Peacock to its best month, but it has more work to do

Article by Daniel Konstantinovic  |  Sep 17, 2024
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Olympics boost Peacock to its best month, but it has more work to do
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Video-on-Demand (VOD)
United States

The news: NBCUniversal’s Peacock had its best month ever in August, riding the Summer Olympics to its largest share of TV viewership since the streaming service launched in 2020, per Nielsen’s Gauge.

  • NBCU claimed the top 19 broadcasts in August fueled by Olympics viewership, with Peacock seeing a 49% increase in monthly viewers. Its overall share of TV viewership reached an all-time high of 2.1%. The Olympics helped Peacock reverse a difficult Q2 that saw significant churn.
  • 32 of NBCU’s Olympics telecasts brought in 5 million viewers, with 17 drawing more than 10 million.