Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Digital travel ad spend slows after several years of rapid growth
Article |
Nov 8, 2024
The future of commerce media: United, Lyft, and the push for in-transit ads
Article |
Nov 8, 2024
Pinterest reports revenue and user gains, but holiday forecast is lackluster
Article |
Nov 8, 2024
3 ways AI is transforming CTV advertising
Article |
Nov 8, 2024
Why large businesses are positioned for AI success and using customer data effectively | Sponsored Content
This article was contributed by Klaviyo.
Article |
Nov 8, 2024
Smart TVs are the most popular CTV device in the US
Article |
Nov 7, 2024
Social media has changed banks’ playing field—and they must adapt quickly
Article |
Nov 7, 2024
What a second Trump presidency means for the payments industry
Article |
Nov 7, 2024
US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty
Article |
Nov 7, 2024
The most popular US retail memberships
Article |
Nov 6, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Western Europe TikTok Marketing 2024
Regulatory Concerns Aren’t Impeding User Engagement or Platform Innovations
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
7charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Western Europe TikTok users will top 100 million this year
- The advertising potential is huge, but livestreaming is gaining influence
- Regulatory hurdles remain a concern
- Western Europe remains important for TikTok, with the UK being a particular focus
- Sources
- Media Gallery
Charts in This Report
TikTok's Reported Revenues for the EU Are Skyrocketing (millions in total TikTok revenues in the EU, 2019-2022)Western Europe Has Relatively Few TikTok Users, but They're Proportionally Significant (millions of TikTok users and % of population, by region, 2024)
A Three-Speed Market: Meta Still Dominates, TikTok Is Gaining Fastest, and X Continues to Slide (% of social network users in Western Europe, by major platform, 2023-2028)By Time Spent, TikTok Overtook Snapchat in 2020, Instagram in 2022, and Is Now Closing In on Facebook (average minutes spent per day with social networks among UK adults, by platform, 2019-2026)
It Took 3 Years for GDPR Fines to Pass €1 Billion: 2 Years Later, Fines Had Quadrupled (millions in GDPR fines in the EU, July 2018-Oct 2023)TikTok Is the Second-Most Popular Social Media Platform for Social Commerce Purchases (% of UK digital buyers who have purchased via each social media platform in the past month, Feb 2024)
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
