Key stat: Walmart’s total US retail sales reached $533.96 billion in 2023, growing 6.9% YoY, according to the National Retail Federation and Kantar. A ranking of top US retailers by total sales saw Amazon at second place, with $250.11 billion and 7.6% growth.

Beyond the chart:

• When it comes to online sales, Amazon dominates. Walmart Inc. will account for 8.2% of retail ecommerce sales this year, while Amazon will account for 40.9%, according to our July 2024 forecast.
• Walmart is making investments to narrow the ecommerce sales gap. For example, Walmart’s automated warehouses are helping grow its marketplace business and enhance delivery speed.
• Walmart Inc.’s retail ecommerce sales will grow 19.0% this year, higher than Amazon’s 10.4%, per our July 2024 forecast.
• Increased sales will give rise to more retail media ad opportunities. Next year, Walmart’s retail media ad revenue will grow 25.1%, reaching $4.65 billion, per our March 2024 forecast.

Use this chart:

• Strategize which retailers to advertise with.
• Diversify your retail media spend across channels.

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