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Technology is becoming an integral part of in-store shopping, but retailers are struggling to keep up
Mobile phones and retailer apps remain crucial for blending digital and physical experiences
In-store retail media has the potential to fuel and fund customer-facing technology in stores
What should retailers do next?
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Shoppers are open to trying new tech in stores, but they are divided on whether recently added technology has made shopping easier. How can retailers balance investments in emerging tech with updating existing tech to meet shopper expectations?
Key Question: How is in-store technology evolving to better serve shoppers?
Key Stat: More than one-third of retailers are planning upgrades across commonly implemented consumer-facing technologies.
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Executive Summary
Technology is becoming an integral part of in-store shopping, but retailers are struggling to keep up
Mobile phones and retailer apps remain crucial for blending digital and physical experiences
In-store retail media has the potential to fuel and fund customer-facing technology in stores
Shoppers Are Open to Trying New Tech but Are Divided on Whether It's Making Shopping Easier (% of US grocery shoppers who selected their level of agreement with each statement, March 2024)
For Grocery Shoppers, Top In-Store Pain Points Center on Foundational Shopping Activities (% of US grocery shoppers who were asked about their top in-store pain points, March 2024)
Shoppers Are Open to Trying New Tech but Are Divided on Whether It's Making Shopping Easier (% of US grocery shoppers who selected their level of agreement with each statement, March 2024)
For Grocery Shoppers, Top In-Store Pain Points Center on Foundational Shopping Activities (% of US grocery shoppers who were asked about their top in-store pain points, March 2024)
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