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Learn More →US Holiday Shopping 2024
Stores and Mcommerce Will Sparkle During the Festive Season
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Table of Contents
- Executive Summary
- Holiday season sales growth will accelerate in 2024
- Timing will take on greater importance during the 2024 holiday shopping season
- Holiday shoppers will prioritize essentials and modest splurges
- Retailers will battle to help consumers stretch their budgets
- How can brands and retailers set themselves up to win the holiday season?
- EMARKETER Interviews
- Sources
- Media Gallery
Charts in This Report
US Ecommerce, Physical, and Total Retail Holiday Season Sales Growth, 2018-2024 (% change)More Than Half of Consumers Expect to Maintain Holiday Spending and Over a Third Anticipate Increases (% of US internet users, May 2024)
Nearly Three-Quarters of Holiday Shoppers Will Buy Gifts In-Store (% US consumers, May 2024)US Retail Ecommerce Holiday Season Sales, 2018-2024 (billions, % change, and % of total retail holiday season sales)
US Retail Mcommerce Holiday Season Sales, 2020-2024 (billions, % change, and % of total retail ecommerce holiday season sales)Stores and Mcommerce Will Power Holiday Retail Growth in 2024 (billions in US retail holiday season sales and growth, % change, and % of total growth, by channel, 2023 & 2024)
Half of Holiday Shoppers Now Plan to Start Shopping Before Thanksgiving (% of US holiday shoppers, June 2024)Monthly Share of US Holiday Digital Consumer Spending, 2018-2023 (% of total)
US Cyber Five Retail Ecommerce Sales, 2018-2024 (billions, % change, and % of total retail ecommerce holiday season sales)US Cyber Five Retail Ecommerce Holiday Season Sales, by Shopping Day, 2024 (billions and % change vs. prior year)
Sales of Essential Items and Fashion Goods Will Propel 2024 Holiday Ecommerce Growth (% change YoY in US retail ecommerce holiday season sales, by category, Nov-Dec 2024)Amazon Captures the Lion’s Share of Ecommerce Growth Among Key Retailers We Track (billions in US retail ecommerce holiday season sales, % of total, and % change, by top 6 companies, 2024)
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