InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Digital travel ad spend slows after several years of rapid growth

Article |
 Nov 8, 2024

The future of commerce media: United, Lyft, and the push for in-transit ads

Article |
 Nov 8, 2024

Pinterest reports revenue and user gains, but holiday forecast is lackluster

Article |
 Nov 8, 2024

3 ways AI is transforming CTV advertising

Article |
 Nov 8, 2024

Why large businesses are positioned for AI success and using customer data effectively | Sponsored Content

This article was contributed by Klaviyo.
Article |
 Nov 8, 2024

Smart TVs are the most popular CTV device in the US

Article |
 Nov 7, 2024

Social media has changed banks’ playing field—and they must adapt quickly

Article |
 Nov 7, 2024

What a second Trump presidency means for the payments industry

Article |
 Nov 7, 2024

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

Article |
 Nov 7, 2024

The most popular US retail memberships

Article |
 Nov 6, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

US Ecommerce by Category 2024

A Slowdown in Growth Reshapes the Landscape

Report by Blake Droesch  |  Mar 20, 2024
Download
Deck
Report
Share
About This Report
Growth has slowed, but bright spots remain in key categories.
Topics
Retail Ecommerce Sales
Ecommerce Sales
US

Last year, US ecommerce sales grew at the slowest pace since 2009. In 2024, we expect a tepid boost in growth, fueled by sales of household goods in two key categories: health, personal care, and beauty and food and beverage. This deck will:

  • Share our forecast for US retail ecommerce sales.
  • Reveal a shift in the ecommerce landscape, as household essentials outpace growth of the categories that have historically dominated ecommerce.
  • Help brands and retailers capitalize on opportunities for growth.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Blake Droesch

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Donte Gibson
Senior Chart Editor
Kyndall Krist
Senior Copy Editor
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Wendy Malloy
Director, Report Editing
Emma Noyes
Graphic Designer, Data Visualization
Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client