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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →US Ad Spending 2022
Ecommerce, Social Video, and CTV Trends Launch a New Era of Ad Spending
Worldwide Ad Spending 2022
Our Latest Forecasts for the US, China, Latin America, UK, Western Europe, and Canada
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Table of Contents
- Executive Summary
- Key Points
- Impact of the Ukraine Conflict and Market Instability
- Advertising Surges Continue in 2022 After Early Pandemic Declines
- Linear TV Finally Loses Its Crown
- Watch Party: Inside the Social Video Boom
- Surging Search Advertising
- What Do These Forecasts Mean for Marketers in the US?
- Read Next
- Media Gallery
Charts in This Report
Total Media Ad Spending per Person in the US, 2018-2023Duopoly Share of Digital Ad Spending in the US, 2019-2024 (% of total digital ad spending)
Digital Video Ad Spending in the US, 2019-2024 (billions, % change, and % of digital ad spending)TV Ad Spending in the US, 2019-2024 (billions and % change)
Meta Ad Revenues in the US, 2019-2024 (billions and % change)TikTok Net Ad Revenues in the US, 2019-2024 (billions and % change)
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