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Learn More →UK Digital Ad Spending by Industry 2024
Economic Recovery Drives Strong Growth Across the Board
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Table of Contents
- Executive Summary
- Economic optimism will continue to boost digital ad spending growth
- Retail still rules, but its share is starting to slowly decline
- CPG will see strong spending growth as consumer concerns subside
- Computing products/consumer electronics and financial services are returning to reality
- Automotive has seen the fastest spending acceleration
- Travel’s recovery continues, but spending growth is beginning to slow
- Sources
- Media Gallery
Charts in This Report
The Automotive Industry Leads for Growth Amid a Year of Better Outcomes in All Industries (% change in UK digital ad spending, by industry, 2024)Retail Holds a Near £2 Billion Lead Over CPG in Terms of Total Digital Ad Spending (billions in UK digital ad spending, by industry, 2024)
Retail Spending Is Growing Healthily, but as a Share of Total Digital Ad Spending, It's Flatlined (billions in UK retail digital ad spending and % of total digital ad spending, 2021-2026)CPG Spending Got a Digital Boost During the Pandemic and Will Continue to Gain Share (billions in UK CPG digital ad spending and % of total digital ad spending, 2019-2026)
Some Industries' Digital Spending Is Reverting to a Normalized Cadence Following a Pandemic Boost (% change in UK digital ad spending, by select industry, 2019-2026)Automotive Growth in Digital Ad Spending Has Accelerated Past All Other Industries (% change in UK digital ad spending, by select industry, 2021-2026)
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