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Learn More →Social Health Influencers
Healthcare and Pharma Brands Are Leaning Into the Creator Economy
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2expert perspectives
Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Who are social health influencers?
- Health influencers’ social media content provides easy access to medical information
- Ad agencies are helping healthcare and pharma brands navigate the creator economy
- What does this all mean for brands and marketers?
- EMARKETER Interviews
- Sources
- Media Gallery
Charts in This Report
US Social Media Users Who Engage With or Follow Health Influencers on Social Media, by Generation, Dec 2023 (% of respondents)Social Media Accounts US Social Media Users* Follow for Health-Related Content, Dec 2023 (% of respondents)
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