InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

More adults trust Big Tech and media companies than the US government

Article |
 Sep 20, 2024

3 things to know about Gen Z’s in-store shopping habits

Article |
 Sep 20, 2024

In-store retail media has the potential to fuel and fund customer-facing technology in stores

Article |
 Sep 20, 2024

YouTube holds the largest share time spent with TV

Article |
 Sep 19, 2024

3 ways Gen Z is leading social media usage

Article |
 Sep 19, 2024

3 financial considerations to know about the 2024 holiday shopper

Article |
 Sep 19, 2024

Leading CMOs share insights on maximizing ROI

Article |
 Sep 19, 2024

YouTube rolls out major TV app overhaul to strengthen position in streaming wars

Article |
 Sep 19, 2024

Amazon’s latest round of genAI updates focuses on the seller, customer experience

Article |
 Sep 19, 2024

Most advertisers measure retail media success through performance metrics

Article |
 Sep 18, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

The Role of Today’s CMO

An Introduction to EMARKETER’s Upcoming CMO Report Series

Report by Kelsey Voss  |  May 3, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
The role of the CMO is dynamic and changing
The role of the CMO is expanding, with greater expectations
Sources
Media Gallery
About This Report
The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.
Topics
B2B Marketing
Artificial Intelligence (AI)
Senior & C-Level Executives
United States
Table of Contents
Executive Summary
The role of the CMO is dynamic and changing
The role of the CMO is expanding, with greater expectations
Sources
Media Gallery

The role of the CMO is complex and ever-changing. Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.

Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?

Top Problems US CEOs Would Like Marketing to Solve, Oct 2023 (% of respondents)
E-Mail ChartDownload

Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. The role of the CMO is dynamic and changing
  1. The role of the CMO is expanding, with greater expectations
  2. Sources
  1. Media Gallery

Charts in This Report

Top Problems US CEOs Would Like Marketing to Solve, Oct 2023 (% of respondents)Average CMO Tenure at Top US Advertisers, 2013-2023 (months)
State of Generative AI Adoption in Marketing Initiatives, According to B2B and B2C CMOs and Executives Worldwide, Oct 2023 (% of respondents)Marketing/Communications Team Budget Strategy Around AI Tools in 2024, According to US CMOs, Oct 2023 (% of respondents)

authors

Kelsey Voss

Contributors

Tracy Tang
Senior Researcher
Paul Verna
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client